Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.
SocialMadeSimple Ranked on the 2021 Inc. 5000 List
SocialMadeSimple Ranked on the 2021 Inc. 5000 List

SocialMadeSimple Ranked on the 2021 Inc. 5000 List Inc. Magazine Unveils Its Annual List of America's Fastest-Growing Private Companies--the Inc. 5000Needham, MA August 17, 2021 - Inc. magazine ranked SocialMadeSimple as 2,018 on its annual Inc. 5000 list, the most...

Get To Know SocialMadeSimple

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Running paid social media ad campaigns (successfully) requires a team of experts that know what they’re doing. Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, breaks down the 2 main reasons why franchises trust SMS to get the job done: powerful social marketing software designed for scalability & an impressive track record of producing qualified leads for businesses of all industries.

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Customer Success Stories

Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program

Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program

Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance. The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients. 5 locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable!

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Mosquito Hero Franchise Drives Qualified Leads at $18 Cost Per Lead in Peak Season Through Seasonal Social Media Advertising Strategy

Mosquito Hero Franchise Drives Qualified Leads at $18 Cost Per Lead in Peak Season Through Seasonal Social Media Advertising Strategy

Mosquito Hero is a mosquito & tick control franchise with 250+ locations. As a seasonal business, they needed a custom social media advertising strategy to generate low-cost leads & increase off-season conversion opportunities. The solution? Our team of experts executing a hyper-local seasonal social advertising strategy. See how we help them drive real results!

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Industry Updates

2 Reasons Why User-Generated Content Is Critical For A Modern Franchise

2 Reasons Why User-Generated Content Is Critical For A Modern Franchise

Customers thrive off of being a part of something unique! User-generated content (UGC) allows customers to get hands-on in your brand’s growth, instead of being a bystander and influences brand loyalty by allowing the consumer to feel like they are participating in something bigger than themselves. Here are two reasons why user-generated content is critical for a modern franchise!

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3 Instagram Photo Editing Apps to Download in 2022

3 Instagram Photo Editing Apps to Download in 2022

How do you keep an audience engaged with your social media content through a visually centered platform like Instagram? Photo editing is the first step in this process and can be accomplished with a few simple applications. Here are some of the best photo editing apps on the market, some even at little to no cost to you!

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Social Marketing: How To’s

4 Layers of Instagram Funnels

4 Layers of Instagram Funnels

What are Instagram funnels? Originally designed by S.T. Elmo Lewis way, way back in 1891, the funnel concept was made to highlight the thoughts of potential customers. Descending through four layers, each one filtering out individuals, until the ones who remain are most likely to take action on the ad. Today, we at SocialMadeSimple are going to help you apply it to Instagram.

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Gaining a Creative Edge in Instagram Stories

Gaining a Creative Edge in Instagram Stories

For a business to be successful in this modern world, it needs to produce successful Instagram Stories. Here at SocialMadeSimple, we recognize the struggle of recognition and created a list of 7 tried-and-true tips for gaining that creative edge in your Instagram Stories.

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Social Marketing: Best Practices

4 Powerful Ways Franchises Can Use Social Media For Recruitment

4 Powerful Ways Franchises Can Use Social Media For Recruitment

Finding the right talent for your franchise comes with a set of challenges, which is exactly why nine out of ten brands use social media for recruitment. Reach your potential employees where they already are… Social media! Did you know 86% of job seekers use social media to search for jobs, apply for roles directly from social media, and engage with job-related content?!

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Do’s & Don’ts of Facebook Marketing For Franchises

Do’s & Don’ts of Facebook Marketing For Franchises

Facebook marketing for franchises is a whole different ball game compared to Facebook for single-location businesses. It can be easy for franchise brands to miss crucial elements needed to succeed on Facebook, so we’ve put together 4 Facebook marketing do’s and don’ts to guide the way!

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Business Best Practices

8+ Tips to Planning a Facebook Ad Campaign for the Holidays

8+ Tips to Planning a Facebook Ad Campaign for the Holidays

The holiday season is known for being a chaotic time for businesses, which is why the early fall is the perfect time to start planning a Facebook ad campaign for the holidays, build brand awareness, and create demand. Here are 8+ tips that many businesses tend to miss (including your competitors)!

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5 Tips For Marketing Health Care On Social Media

5 Tips For Marketing Health Care On Social Media

If the public isn’t aware of the health care practice, they cannot be aided. Thus, marketing health care businesses is vital for the general good. What are the best ways to market your health care business? Here are five tips to remember when marketing health care on social media.

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5 Tips For Marketing Fitness Locations

5 Tips For Marketing Fitness Locations

One could say that marketing fitness locations is an exercise in frustration. It’s a long jump to success, but with the right regimen, your business can lift ever heavier weights. Here, we have five tips to strengthen your marketing!

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The SocialMadeSimple Show

The SocialMadeSimple Show- Dan Black Ep. 10

The SocialMadeSimple Show- Dan Black Ep. 10

“We’ve been doing it for ten years. This is what we do, we’re good at it, and we have awesome tools and technology to generate these leads.” In this episode, we break down all things JustListed.Social (JLS), our lead generation social media solution for the real estate industry. JLS Product Specialist, Dan Black, joins Ryan Chiasson, Business Development Manager, to talk about what his day-to-day looks like, partnerships with major real estate associations, exactly how JLS generates real leads for real estate agents and brokerages, and more!

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The SocialMadeSimple Show- David Black Ep. 9

The SocialMadeSimple Show- David Black Ep. 9

CEO of SocialMadeSimple, David Black, is back for another episode! Watch David and Business Development Manager, Ryan Chiasson, sit down to dive deeper into why businesses in industries such as insurance or real estate need social media marketing more than ever, how the remote work life has impacted company culture, advice for small business owners, and more!

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The SocialMadeSimple Show- Corey Cotnoir Ep. 8

The SocialMadeSimple Show- Corey Cotnoir Ep. 8

SocialMadeSimple’s Chief Operating Officer and first-ever returning guest, Corey Cotnoir, is back with Business Development Manager, Ryan Chiasson, to break down the ins and outs of running a lead generation ad campaign. Watch to learn what a lead generation ad is, the most important thing to consider when running a campaign, biggest misconceptions, and more!

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