Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.
SocialMadeSimple Ranked on the 2021 Inc. 5000 List
SocialMadeSimple Ranked on the 2021 Inc. 5000 List

SocialMadeSimple Ranked on the 2021 Inc. 5000 List Inc. Magazine Unveils Its Annual List of America's Fastest-Growing Private Companies--the Inc. 5000Needham, MA August 17, 2021 - Inc. magazine ranked SocialMadeSimple as 2,018 on its annual Inc. 5000 list, the most...

Get To Know SocialMadeSimple

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Running paid social media ad campaigns (successfully) requires a team of experts that know what they’re doing. Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, breaks down the 2 main reasons why franchises trust SMS to get the job done: powerful social marketing software designed for scalability & an impressive track record of producing qualified leads for businesses of all industries.

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Customer Success Stories

Industry Updates

The Rise and Fall of Current Social Media Platforms

The Rise and Fall of Current Social Media Platforms

With social media being ever-evolving, it’s required that businesses keep up with what’s new on each platform to know what’s best for their digital marketing! Keep reading to see why Facebook and Instagram users are growing unhappy as the platforms inch closer and closer to becoming more like TikTok.

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3 Content Marketing Strategies to Use in 2023

3 Content Marketing Strategies to Use in 2023

Don’t even think about diving into next year’s business plans before you’ve solidified what’s new in the social media marketing world. First things first – Content marketing strategies! Here are the top 3 strategies to master in 2023…

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Social Marketing: How To’s

4 Layers of Instagram Funnels

4 Layers of Instagram Funnels

What are Instagram funnels? Originally designed by S.T. Elmo Lewis way, way back in 1891, the funnel concept was made to highlight the thoughts of potential customers. Descending through four layers, each one filtering out individuals, until the ones who remain are most likely to take action on the ad. Today, we at SocialMadeSimple are going to help you apply it to Instagram.

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Gaining a Creative Edge in Instagram Stories

Gaining a Creative Edge in Instagram Stories

For a business to be successful in this modern world, it needs to produce successful Instagram Stories. Here at SocialMadeSimple, we recognize the struggle of recognition and created a list of 7 tried-and-true tips for gaining that creative edge in your Instagram Stories.

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Social Marketing: Best Practices

How To Setup a Facebook Pixel Like a Pro

How To Setup a Facebook Pixel Like a Pro

The Facebook Pixel, also known as Meta Pixel, is a piece of code that tracks and collects data on user activity on your website for optimizing and personalizing ads. Setting up your Facebook Pixel can be a piece of cake with the right steps! The place to start? We’ll lead the way…

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How To Verify Your Domain In Facebook Business Manager

How To Verify Your Domain In Facebook Business Manager

By verifying your domain, Facebook knows to associate your Page with your domain and gives only the rightful parties the green light to edit link previews and collect data for your website. There are 3 different methods of verifying your domain in Facebook Business Manager: DNS Verification, Meta Tags, & HTML File Upload. Learn how to verify your domain in Facebook Business Manager, share it with your agency, & more!

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4 Powerful Ways Franchises Can Use Social Media For Recruitment

4 Powerful Ways Franchises Can Use Social Media For Recruitment

Finding the right talent for your franchise comes with a set of challenges, which is exactly why nine out of ten brands use social media for recruitment. Reach your potential employees where they already are… Social media! Did you know 86% of job seekers use social media to search for jobs, apply for roles directly from social media, and engage with job-related content?!

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Business Best Practices

8 Digital Marketing Trends to Watch In 2022

8 Digital Marketing Trends to Watch In 2022

Did you know 54% of the world’s population actively uses social media? Social media is constantly evolving and trends could change in the blink of an eye, so we’ve put together an article guiding you through 8 key digital marketing trends to watch in 2022 – From social commerce to video content & more.

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8+ Tips to Planning a Facebook Ad Campaign for the Holidays

8+ Tips to Planning a Facebook Ad Campaign for the Holidays

The holiday season is known for being a chaotic time for businesses, which is why the early fall is the perfect time to start planning a Facebook ad campaign for the holidays, build brand awareness, and create demand. Here are 8+ tips that many businesses tend to miss (including your competitors)!

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5 Tips For Marketing Health Care On Social Media

5 Tips For Marketing Health Care On Social Media

If the public isn’t aware of the health care practice, they cannot be aided. Thus, marketing health care businesses is vital for the general good. What are the best ways to market your health care business? Here are five tips to remember when marketing health care on social media.

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The SocialMadeSimple Show

The SocialMadeSimple Show- Dan Black Ep. 10

The SocialMadeSimple Show- Dan Black Ep. 10

“We’ve been doing it for ten years. This is what we do, we’re good at it, and we have awesome tools and technology to generate these leads.” In this episode, we break down all things JustListed.Social (JLS), our lead generation social media solution for the real estate industry. JLS Product Specialist, Dan Black, joins Ryan Chiasson, Business Development Manager, to talk about what his day-to-day looks like, partnerships with major real estate associations, exactly how JLS generates real leads for real estate agents and brokerages, and more!

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The SocialMadeSimple Show- David Black Ep. 9

The SocialMadeSimple Show- David Black Ep. 9

CEO of SocialMadeSimple, David Black, is back for another episode! Watch David and Business Development Manager, Ryan Chiasson, sit down to dive deeper into why businesses in industries such as insurance or real estate need social media marketing more than ever, how the remote work life has impacted company culture, advice for small business owners, and more!

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The SocialMadeSimple Show- Corey Cotnoir Ep. 8

The SocialMadeSimple Show- Corey Cotnoir Ep. 8

SocialMadeSimple’s Chief Operating Officer and first-ever returning guest, Corey Cotnoir, is back with Business Development Manager, Ryan Chiasson, to break down the ins and outs of running a lead generation ad campaign. Watch to learn what a lead generation ad is, the most important thing to consider when running a campaign, biggest misconceptions, and more!

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