Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.Featured Content
Blogs
How to Calculate Net Promoter Score or NPS
Net Promoter Score or NPS is a metric used by businesses to measure customers' loyalty and their likelihood of recommending the product or service. To measure NPS, surveys are distributed that ask customers two questions. "How likely are you to recommend us to your...
The True Value of Maintaining Brand Consistency
“There is one component of social media advertising that never changes and probably will never change; and that is brand consistency.” Hayley Kinne, SocialMadeSimple’s Strategic Program Manager, sits down with Business Development Associate, Ryan Chiasson, to share a tip all business owners should consider for growing a brand successfully through social media advertising: maintaining brand consistency.
Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper
“It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.” One of SocialMadeSimple’s Content Specialists, Trevor Cooper, sits down with Business Development Associate & host of the SocialMadeSimple Show, Ryan Chiasson, and shares some tips to consider when posting organic social media content.
Thoughts on the Remote Work Life with Trevor Cooper
“Honestly, I love working from home but… some days it can be hard to differentiate your personal space and your workspace.” Watch Content Specialist, Trevor Cooper, and Business Development Associate, Ryan Chiasson, chat about all the good and the bad that comes with working from home.
The SocialMadeSimple Show – Trevor Cooper: Episode 6
“Having multiple accounts and being able to put them all out with great content is easy with the technology and the platform that we have!”
SocialMadeSimple’s Business Development Associate, Ryan Chiasson, sits down with Content Specialist, Trevor Cooper, to chat about what it’s like being a content specialist at SocialMadeSimple, tips to posting social content, the SocialMadeSimple newsletter, and more!
Leveraging Twitter to Connect with Customers
“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.
Press Releases & News
Facebook Lead Ads – Exploring Facebook’s Powerful New Tool
Two clicks are all that’s between you and your customers, thanks to Facebook’s new Lead Ads! Just last week Facebook announced that it has finally rolled out its long awaited feature, one that businesses all over the internet are salivating over. So, let’s dive into the details and see just how this new ad product will impact your business.
How a new product is born – Facebook ad campaigns for real estate agents
Social media is constantly changing. One of the most valuable things we do for our customers at SocialMadeSimple is to stay on top of those changes, and make sure we’re helping them take advantage of everything social networks have to offer. One of these changes has inspired an exciting, new product line. Take a break from your daily grind and we’ll tell you the story of this new product’s creation. No coffee needed though, we’ll keep it short.
Real Time Marketing: What Is It And How Can It Help Your Business
Movie releases, sports games, celebrity gender changes. The world is filled with important current events and social media has become the epicenter of it all. Big brands know how important it is to stay in front of their fans and getting involved in these events is a great way to do that. Those that do get a plethora of benefits, those that don’t even try, get, well, nothing.
Social Media Communications
Customer: Communications companyIndustry: Marketing & HRThe Challenge: Awareness for new programThe Solutions: Social campaigns and program success stories.The Results: Successful launch of new program with multiple sign upsFor about a year, we have been working...
How social media for mortgage companies can drive real ROI
Customer: Mortgage CompanyIndustry: Real EstateThe challenge: Getting potential clientele excited & wanting to know more about what they doThe solution: Ads & content to highlight their valueThe Results: Gained over 300 Likes on FB, showing ads to nearly 6,000...
Social media for real estate websites
Customer: Local Real Estate Agent
Industry: Real Estate
The challenge: Driving people to two separate websites
The solution: Switch from Facebook Ads for Likes to Ads for Website Clicks
The results: Showing ads to over 4,000 people at less than $1 per click