Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.

Get To Know SocialMadeSimple

The Day-To-Day of a Marketing Manager at SocialMadeSimple

The Day-To-Day of a Marketing Manager at SocialMadeSimple

“My job is to help you and the rest of the sales team close sales and get new clients – at the end of the day, that’s really the goal. How we do that, we’re still learning and figuring out.” What does a marketing manager do on a daily basis? From running social media campaigns to creating resources for the sales team and much more, find out with SocialMadeSimple’s marketing manager, Taylor Sack!

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Improving Remote Company Culture 101: Employee Recognition

Improving Remote Company Culture 101: Employee Recognition

“You can have all the technology & perks in the world but at the end of the day, if your employees don’t know that they’re appreciated or you don’t make it known, it doesn’t send a good message.” Learn from our HR Generalist, Smily Sharma, about our new performance management system & what key areas of your business to focus on to achieve the ideal remote company culture.

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What I Love About Being a Content Specialist

What I Love About Being a Content Specialist

“It’s truly an awesome feeling when a client is happy with a piece of content that you’ve worked hard on.” SocialMadeSimple’s Content Specialist, Trevor Cooper, sits down with Business Development Manager, Ryan Chiasson, to chat about his favorite part about being a Content Specialist at SocialMadeSimple: seeing how happy your client is with your work!

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Customer Success Stories

Insurance Company Generates 34 Leads Per Month and Grows Facebook Audience By 197%

Insurance Company Generates 34 Leads Per Month and Grows Facebook Audience By 197%

Insurance company generates 34 leads per month and grows Facebook audience by 197%. AAA Prescott Insurance Agency is a small insurance business in Tennessee. They offer traditional AAA Automotive Service memberships along with car insurance, home insurance, life insurance, and much more. Today, our team produces custom content and paid social advertising to help AAA Prescott Insurance Agency achieve its business goals.

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Niche E-Commerce Brand Generates 86 Leads Per Month At $0.09 Cost-Per-Click

Niche E-Commerce Brand Generates 86 Leads Per Month At $0.09 Cost-Per-Click

FRED Fire sells fire extinguishing devices designed by firefighters, for firefighters. Many businesses that offer unique products are hesitant to utilize social media marketing. However, Facebook’s robust targeting capabilities, coupled with the SocialMadeSimple platform, make social media the perfect marketing vehicle for niche products. 

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Fitness Franchise Grows From 10 to 150+ Locations

Fitness Franchise Grows From 10 to 150+ Locations

A popular fitness franchise came to SocialMadeSimple in 2017 with no social media presence & fewer than 10 locations. Today, the franchise has expanded to over 150 locations across the nation + another 400 studios in the pipeline. Download the full case study to see the results driven by this franchise through our franchisee strategy and franchise development strategy!

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Industry Updates

How Will Social Media Usage Change Post-Pandemic?

How Will Social Media Usage Change Post-Pandemic?

While social media platforms got to enjoy an unexpected spike in users, eMarketer research cautions that this trend may normalize sooner than we think. Although, don’t forget that social media usage normalizing sometime soon does not mean that social media advertising is going anywhere any time soon!

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TikTok Ban: What Could This Mean For Marketers?

TikTok Ban: What Could This Mean For Marketers?

A Potential TikTok Ban: What’s Happening Now? A potential U.S. ban has threatened TikTok's impressive rise to becoming one of the world's most downloaded apps, due to its national security concerns.  With an eager White House ready to ban the app, an executive order...

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What Even Is TikTok?

What Even Is TikTok?

by Connor Hickey | June 24, 2020 An Overview   So frequently mentioned, yet so little understood, TikTok, the newest and hottest social media platform, has exploded onto the digital scene, quickly becoming one of the world’s most downloaded apps in just a couple...

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Social Marketing: How To’s

Understanding Lead Generation Ads with Corey Cotnoir

Understanding Lead Generation Ads with Corey Cotnoir

What is a lead generation ad campaign? Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, sits down with Business Development Manager, Ryan Chiasson, to break down what a lead generation ad is and why it’s used more than any other advertising solution.

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Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper

Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper

“It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.” One of SocialMadeSimple’s Content Specialists, Trevor Cooper, sits down with Business Development Associate & host of the SocialMadeSimple Show, Ryan Chiasson, and shares some tips to consider when posting organic social media content.

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Leveraging Twitter to Connect with Customers

Leveraging Twitter to Connect with Customers

“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.

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Social Marketing: Best Practices

Does Social Media Marketing Really Work?

Does Social Media Marketing Really Work?

Does social media marketing really work? …YES, it does! Veronica Jackson, SocialMadeSimple’s Director of Client Services, & Business Development Manager, Ryan Chiasson, chat about the skeptical view that many business owners can have on the power of social media marketing and how we prove them otherwise.

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10 Instagram Marketing Tips You Can’t Miss in 2021

10 Instagram Marketing Tips You Can’t Miss in 2021

It’s not enough to just have an Instagram account. Instagram’s multiple product launches coupled with growing social media marketing trends make it essential for keeping up with best practices for success in 2021.
Watch to learn 10 Instagram marketing tips you need to know to stand out on Instagram!

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Business Best Practices

Company Culture While Working From Home with CEO, David Black

Company Culture While Working From Home with CEO, David Black

“We have to be very cognizant of people’s mental health and make sure that everybody’s okay in this environment and if not, what can we do to fix that?” Wondering how to keep company culture while working from home? SocialMadeSimple’s CEO, David Black, sits down with Business Development Manager, Ryan Chiasson, to share ways we have kept our culture alive, how to do it, and even some remote work tips!

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Why More Industries Need Social Marketing with CEO, David Black

Why More Industries Need Social Marketing with CEO, David Black

“You could get away with an organic approach and a little budget behind it, so people in your town and your markets know who you are.” CEO of SocialMadeSimple, David Black, sits down with Ryan Chiasson, Business Development Manager & host of the SMS Show, to talk about industries that don’t typically use social media marketing, like real estate or mortgage loan officers, and why they need to build a social presence now more than ever!

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The SocialMadeSimple Show

The SocialMadeSimple Show- Dan Black Ep. 10

The SocialMadeSimple Show- Dan Black Ep. 10

“We’ve been doing it for ten years. This is what we do, we’re good at it, and we have awesome tools and technology to generate these leads.” In this episode, we break down all things JustListed.Social (JLS), our lead generation social media solution for the real estate industry. JLS Product Specialist, Dan Black, joins Ryan Chiasson, Business Development Manager, to talk about what his day-to-day looks like, partnerships with major real estate associations, exactly how JLS generates real leads for real estate agents and brokerages, and more!

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The SocialMadeSimple Show- David Black Ep. 9

The SocialMadeSimple Show- David Black Ep. 9

CEO of SocialMadeSimple, David Black, is back for another episode! Watch David and Business Development Manager, Ryan Chiasson, sit down to dive deeper into why businesses in industries such as insurance or real estate need social media marketing more than ever, how the remote work life has impacted company culture, advice for small business owners, and more!

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The SocialMadeSimple Show- Corey Cotnoir Ep. 8

The SocialMadeSimple Show- Corey Cotnoir Ep. 8

SocialMadeSimple’s Chief Operating Officer and first-ever returning guest, Corey Cotnoir, is back with Business Development Manager, Ryan Chiasson, to break down the ins and outs of running a lead generation ad campaign. Watch to learn what a lead generation ad is, the most important thing to consider when running a campaign, biggest misconceptions, and more!

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