Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.

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social listening, social media, audience

Learn To Use Social Media To Listen To Your Customers

Running a successful social media campaign is not an easy task. It takes time, planning, patients, creativity, and knowledge. Above all, it requires the ability to step into your audiences’ shoes to know what they’re looking for.    For any social media campaign...
Target market, target audience, trending, business

How To Identify Your Marketing Audience

A key component of any business or social media strategy is identifying the target audience. Knowing what your ideal customer looks like can help you create content that you know they will like.    Why Do I Need to Know My Target Customer?    Knowing what...
Competitive analysis, computer, audit

Conducting A Social Media Audit & Competitive Analysis

So, you either want to start implementing a social media strategy or you’re looking to up-level your current social media plan. Luckily, you’re in the right place. We’re going to walk you through the steps of examining your current efforts, to see where you can...

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Setting SMART Social Media Goals

Setting SMART Social Media Goals

Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is the sale of an item or service...

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How to boost Facebook posts

How to boost Facebook posts

Advertising on Facebook is important. Not only are your promoted posts more likely to be seen by folks who already follow you, but they are also significantly more likely to be seen by brand-new followers. You will also see an increase in interaction with your posts and a spike in people following your calls to action, whether that be sharing your content, checking out your website, or buying your products.

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Benchmarking Your Facebook Account

Benchmarking Your Facebook Account

One of the best ways to prove to your team or your funders that your investment in social media is worth the time and effort is to benchmark it. Benchmarking, simply put, is a system to measure the success of your social media plan.

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5 Reasons Why Brand Is So Important

5 Reasons Why Brand Is So Important

Branding isn’t just a buzzword. It may be one of the most valuable assets to your company, business, product, etc. When it comes to developing a strong brand image, make sure your vision, mission, and values align with your brand. Aesthetics are very important also!

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