Resource CenterA library of social media marketing resources, thoughtfully crafted and curated by our experts.
Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is the sale of an item or service...
Advertising on Facebook is important. Not only are your promoted posts more likely to be seen by folks who already follow you, but they are also significantly more likely to be seen by brand-new followers. You will also see an increase in interaction with your posts and a spike in people following your calls to action, whether that be sharing your content, checking out your website, or buying your products.
Increasing engagement with your Facebook audience is simple with our guide
Beat Facebook’s algorithm and connect your desired audiences with these easy steps
One of the best ways to prove to your team or your funders that your investment in social media is worth the time and effort is to benchmark it. Benchmarking, simply put, is a system to measure the success of your social media plan.
Branding isn’t just a buzzword. It may be one of the most valuable assets to your company, business, product, etc. When it comes to developing a strong brand image, make sure your vision, mission, and values align with your brand. Aesthetics are very important also!