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A library of social media marketing resources, thoughtfully crafted and curated by our experts.

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Four business people holding up numbers

How to calculate Net Promoter Score or NPS

Net Promoter Score or NPS is a metric used by businesses to measure customers' loyalty and their likelihood of recommending the product or service. To measure NPS, surveys are distributed that ask customers two questions. "How likely are you to recommend us to your...
social media tips, social media, marketing, digital marketing, social media strategy,

The True Value of Maintaining Brand Consistency

“There is one component of social media advertising that never changes and probably will never change; and that is brand consistency.” Hayley Kinne, SocialMadeSimple’s Strategic Program Manager, sits down with Business Development Associate, Ryan Chiasson, to share a tip all business owners should consider for growing a brand successfully through social media advertising: maintaining brand consistency.

Organic content, Social marketing, content specialist, digital marketing, social media marketing tips

Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper

“It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.” One of SocialMadeSimple’s Content Specialists, Trevor Cooper, sits down with Business Development Associate & host of the SocialMadeSimple Show, Ryan Chiasson, and shares some tips to consider when posting organic social media content.

Blogs

The SocialMadeSimple Show – Trevor Cooper: Episode 6

The SocialMadeSimple Show – Trevor Cooper: Episode 6

“Having multiple accounts and being able to put them all out with great content is easy with the technology and the platform that we have!”
SocialMadeSimple’s Business Development Associate, Ryan Chiasson, sits down with Content Specialist, Trevor Cooper, to chat about what it’s like being a content specialist at SocialMadeSimple, tips to posting social content, the SocialMadeSimple newsletter, and more!

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Leveraging Twitter to Connect with Customers

Leveraging Twitter to Connect with Customers

“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.

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Organic Posts vs. Boosted Posts with Matt Krol

Organic Posts vs. Boosted Posts with Matt Krol

“Boosted posts definitely add value because if a page only has 40 people that like it, the organic content is limited to the 40 people that follow that page.” Listen to SocialMadeSimple’s Content Lead, Matt Krol, break down the difference between an organic social post and a boosted post, and why a boosted post brings more value!

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Quick Tip For Social Media Ad Campaigns with Hayley Kinne

Quick Tip For Social Media Ad Campaigns with Hayley Kinne

“One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.” SocialMadeSimple’s Strategic Program Manager, Hayley Kinne, sits down with Business Development Associate, Ryan Chiasson, to share a quick tip to consider when running a successful social media ad campaign.

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