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Curves for Women Uses Facebook Advertising to Drive 170+ Leads in 90-Day Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Curves for Women, also known as Curves, is an international fitness franchise with nearly 400 U.S. locations. They offer 30-minute full-body workouts designed for women, with the support of a coach both in-club & online.  

 

The franchise needed a social advertising solution that could not only boost the number of sales leads, but to generate high-quality leads in a younger demographic.   

 

As a solution, Curves participated in an entirely free 90-day Franchise Marketing Pilot Program where SocialMadeSimple became the social media team for four locations and the MyCurves On Demand Page.

Total Ad Views

Total Leads Generated

Published Facebook Posts

Messenger Conversations Started

Curves for Women

Paid Social Ads

SocialMadeSimple created & monitored hyper-targeted ad campaigns with strategic optimizations unique to each location for the best results. To meet Curves objectives, we create lead generation, Messenger, and Web traffic ad campaigns.

Campaign Objectives 

  • Lead Generation: Interested users submit info directly on Facebook or Instagram & lead info is delivered to Curves in real-time.

  • Messenger: Drive qualified leads and encourage potential customers to start conversations with the brand.

  • Web Traffic: MyCurves On Demand (MCOD) ran ads designed to generate link clicks directing to a landing page for MCOD sign-ups. 

Targeting Strategy

  • Location-Based: 15+ miles of each location
  • Ages: 35 – 65+
  • Gender: Female

*This is an example of targeting criteria, not an exhaustive list. 

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Custom Content Strategy

Curves for Women

SocialMadeSimple posted custom content 3x/week to each location’s Facebook Page to build credibility, showcase the brand, and position Curves as a leader in the industry.

These social media posts were skillfully crafted, maintained a consistent posting frequency, and were continuously optimized for the best results in the form of engagement.

Boosted Posts

  • SocialModo turns high-performing content into boosted posts.
  • Boosted posts are served to a target audience.
  • Reach a wider audience beyond existing followers.

Messaging

  • Highlight various workout programs and virtual classes.

  • Call attention to women’s health benefits and skilled Curves Coaches.

  • Encourage users to visit a nearby Curves location by promoting offers such as a free 7-day pass.

Boosted Posts Performance

Total Ad Views

Total Reach

Post Engagements

SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Curves’ franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

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Detailed Reporting

Curves for Women receives comprehensive reporting via platform analytics dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.

 

Content In Advance

We send bi-weekly emails to Curves for feedback and revisions.

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Pilot Program Results

Lead Generation

Total Leads Generated

Average Cost Per Lead

Total Ad Views

Facebook Messenger

Total Leads Generated

Messenger Conversations Started

Total Ad Views

MyCurves On Demand 

Total Leads Generated

Link Clicks

Total Ad Views

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