Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.
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Get To Know SocialMadeSimple

Company Culture While Working From Home with CEO, David Black

Company Culture While Working From Home with CEO, David Black

“We have to be very cognizant of people’s mental health and make sure that everybody’s okay in this environment and if not, what can we do to fix that?” Wondering how to keep company culture while working from home? SocialMadeSimple’s CEO, David Black, sits down with Business Development Manager, Ryan Chiasson, to share ways we have kept our culture alive, how to do it, and even some remote work tips!

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What is JustListed.Social?

What is JustListed.Social?

“This company came from the real estate and mortgage worlds, so we’ve been doing this lead gen solution in the real estate world, in one form or another, for almost ten years.” SocialMadeSimple owns an elite online service, also known as JustListed.Social, that enables real estate professionals to market themselves, their companies, and their services via targeted Facebook advertising. Host of the SMS Show & Business Development Manager, Ryan Chiasson, sits down with Dan Black, JustListed.Social Product Specialist, to break down exactly what JLS is, how it works, all the ways it can provide value on social media, and more!

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Customer Success Stories

Outdoor Design Company Generates Over $45,000 in Net Revenue Using Social Media

Outdoor Design Company Generates Over $45,000 in Net Revenue Using Social Media

Walpole Outdoors sells outdoor lifestyle products and services, setting the standard for over 80 years in handcrafted outdoor products such as fences, gates, arbors, gazebos, and more! Walpole Outdoors was in need of a social marketing program that, above all else, could drive web traffic with the goal of increasing e-commerce sales & brand recognition. This outdoor design company now generates over $45,000 in net revenue with a $0.93 cost-per-click!

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Insurance Company Generates 34 Leads Per Month and Grows Facebook Audience By 197%

Insurance Company Generates 34 Leads Per Month and Grows Facebook Audience By 197%

Insurance company generates 34 leads per month and grows Facebook audience by 197%. AAA Prescott Insurance Agency is a small insurance business in Tennessee. They offer traditional AAA Automotive Service memberships along with car insurance, home insurance, life insurance, and much more. Today, our team produces custom content and paid social advertising to help AAA Prescott Insurance Agency achieve its business goals.

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Industry Updates

Artificial Intelligence Is Driving Creativity In Marketing

Artificial Intelligence Is Driving Creativity In Marketing

It’s no secret that the artificial intelligence revolution is only beginning. Learn how A.I. is changing the marketing world. Step-up your marketing game with valuable tools, like image recognition technology, post engagement monitoring, website analytics, and more.

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Video Marketing in 2020

Video Marketing in 2020

Video marketing has always been an important component of any large marketing or advertising campaign. Most social networks offer many different elements across one singular platform (Newsfeed posts, Stories, Direct messages, Ads, etc.). But with every new component...

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The Rise of the “Story”

The Rise of the “Story”

Though the influence of social media as a means to perceive content and information is continuing to be on the rise, the way that content is being shared is changing. As we move into the middle of 2019 we see a number of trends that are shaking up social media output....

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Social Marketing: How To’s

Leveraging Twitter to Connect with Customers

Leveraging Twitter to Connect with Customers

“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.

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Quick Tip For Social Media Ad Campaigns with Hayley Kinne

Quick Tip For Social Media Ad Campaigns with Hayley Kinne

“One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.” SocialMadeSimple’s Strategic Program Manager, Hayley Kinne, sits down with Business Development Associate, Ryan Chiasson, to share a quick tip to consider when running a successful social media ad campaign.

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Social Marketing: Best Practices

10 Instagram Marketing Tips You Can’t Miss in 2021

10 Instagram Marketing Tips You Can’t Miss in 2021

It’s not enough to just have an Instagram account. Instagram’s multiple product launches coupled with growing social media marketing trends make it essential for keeping up with best practices for success in 2021.
Watch to learn 10 Instagram marketing tips you need to know to stand out on Instagram!

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What Should I Pay For My Social Media Marketing?

What Should I Pay For My Social Media Marketing?

What should I pay for my social media marketing? The answer to this question may vary depending on several factors. In this article, we break down different factors to consider and the major pieces that go into the cost of social media marketing. Take a step back, identify your marketing goals, and pursue the solution that makes the most sense for your business (& your budget!).

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What to Consider When Running A Facebook Lead Generation Campaign

What to Consider When Running A Facebook Lead Generation Campaign

“Targeting, ad copy, imagery… I’m not just saying those need to be great – that’s obvious – but they need to be conducive for a lead strategy”. Watch our Chief Operating Officer, Corey Cotnoir share some commonly missed tips to consider for a successful Facebook lead generation campaign.

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Business Best Practices

Why More Industries Need Social Marketing with CEO, David Black

Why More Industries Need Social Marketing with CEO, David Black

“You could get away with an organic approach and a little budget behind it, so people in your town and your markets know who you are.” CEO of SocialMadeSimple, David Black, sits down with Ryan Chiasson, Business Development Manager & host of the SMS Show, to talk about industries that don’t typically use social media marketing, like real estate or mortgage loan officers, and why they need to build a social presence now more than ever!

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How to Calculate Net Promoter Score or NPS

How to Calculate Net Promoter Score or NPS

Net Promoter Score or NPS is a metric used by businesses to measure customers' loyalty and their likelihood of recommending the product or service. To measure NPS, surveys are distributed that ask customers two questions. "How likely are you to recommend us to your...

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Diversity Education Resources

Diversity Education Resources

by Connor Hickey | Jul 1, 2020 Recent events have rekindled discussions of persisting racial injustices in America, and at SocialMadeSimple, we don't believe these conversations should be limited to outside of the workplace.    Below are some of the links our...

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The SocialMadeSimple Show

The SocialMadeSimple Show- Chris Flynn Ep. 7

The SocialMadeSimple Show- Chris Flynn Ep. 7

“The platform is holding content, posting it on social media, and organizing that whole process because, at its heart, it’s simple… but doing a good job of it gets pretty complicated.” Watch SocialMadeSimple’s Chief Technology Officer, Chris Flynn, chat with Business Development Associate, Ryan Chiasson, on the ins and outs of our marketing technology. From the history of SocialMadeSimple to the evolution of our platform, the value it brings to small business owners, and more!

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The SocialMadeSimple Show – Trevor Cooper: Episode 6

The SocialMadeSimple Show – Trevor Cooper: Episode 6

“Having multiple accounts and being able to put them all out with great content is easy with the technology and the platform that we have!”
SocialMadeSimple’s Business Development Associate, Ryan Chiasson, sits down with Content Specialist, Trevor Cooper, to chat about what it’s like being a content specialist at SocialMadeSimple, tips to posting social content, the SocialMadeSimple newsletter, and more!

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The SocialMadeSimple Show – Matt Krol: Episode 5

The SocialMadeSimple Show – Matt Krol: Episode 5

“We have that ability to handle hundreds and hundreds of clients and still make our content perfect, and still make sure everything is perfect and at a good scale.”… SocialMadeSimple’s Content Lead, Matt Krol, chats with Business Development Associate, Ryan Chiasson, about the value of organic content, transitioning to a supervisor role, tips to creating content for your social media, and more!

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