by Melanie Cossin | Jun 20, 2023

1. Expertise and Experience

Working with a franchise marketing agency allows you and your franchisees access to digitally integrated tools and years of franchise marketing expertise. At SocialMadeSimple, our experience and expertise help franchises reach their marketing goals. We stay updated with the latest marketing trends and best practices to deliver the best results for our clients.

Reaching marketing goals can be difficult without the proper franchisee market understanding. Working with a franchise marketing agency specializing in franchise marketing allows access to industry masters and their wealth of relevant knowledge. 

We outline how we use our insider knowledge to simultaneously leverage social media to recruit employees and generate new business in this case study from our work with MaidPro. We create localized strategy-driven ad campaigns on Facebook & Instagram and publish custom on-brand content posts across MaidPro’s social networks. 

Running a business can be time-consuming, and managing marketing efforts on top of your day-to-day duties can be overwhelming, especially for those without a background in digital marketing. The limited resources, lack of expertise or interest, and difficulties maintaining brand consistency can also make it challenging.

There are many benefits of outsourcing franchise marketing to a franchise marketing agency. A franchise marketing agency is a company that focuses on achieving both the marketing and business goals of a franchise. Franchise marketing agencies like SocialMadeSimple are full of knowledgeable individuals with the expertise and eye for marketing trends. Franchise marketing agencies can be vital resources to help yield the best marketing results for your franchise.

At SocialMadeSimple, we use our content management platform, SocialModo, to create and schedule custom content, develop ad campaigns, and measure the effectiveness of our social media campaigns.

2. Customization and Flexibility

At SocialMadeSimple, we tailor our marketing strategies and tactics to each franchise business’ unique needs and goals. A franchise marketing agency is helpful because a business can maintain a flexible marketing plan that adapts to changing market conditions and priorities. A franchise marketing agency knows the importance of tailoring ad campaigns and custom content based on their client’s business goals. 

For example, our strategy of posting custom content to each of Men In Kilts locations’ Facebook pages builds credibility, showcases the brand, and positions them as a leader in the industry. We show how we can continuously optimize marketing efforts for the best results in this Men In Kilts case study. These social media posts are skillfully crafted, maintain a consistent posting frequency, and are continuously optimized for the best results in the form of engagement.

3. Cost-Effectiveness and ROI

Outsourcing your marketing efforts with a specialized franchise marketing agency will save countless time and money. A franchise marketing agency is a far more cost-effective option than considering hiring an in-house marketing team.

The team at SocialMadeSimple helps franchise businesses maximize their return on investment through effective marketing strategies and measurement tools such as our content marketing platform, customized content, and optimizations, as mentioned earlier.

It’s not enough to simply run advertisements for your business. To see a return on your investment, you need to monitor and optimize your paid ad campaigns to generate optimal results.

For example, take a look at how we help clients like Floor Coverings International to generate affordable and qualified customer leads with social media.

We produce customized content, targeted ad campaigns, detailed reports, ongoing support, and a powerful content management system that helps our clients achieve their marketing and business goals in a cost-effective way, leading to a positive return on investment.

4. Brand Consistency and Compliance

It is essential for a franchise to maintain brand consistency across multiple franchise locations and marketing channels.

Franchise marketing agencies can help build trust, keep brands relevant, grow awareness, and make others want to interact with a brand.

A centralized marketing team allows a franchise owner like you to oversee and coordinate marketing efforts across multiple franchise locations. 

Learn more about the importance of brand consistency in an article from Forbes. They explain why consistency is the key to successful branding by highlighting examples where an organization’s resistance to certain practices can hinder its branding for success.