“For larger businesses, it’s more about making sure their business is seen in the best light, and with small or medium-sized businesses it’s more about establishing their brand in the first place and then generating those leads and sales.” SocialMadeSimple’s Director of Client Services, Veronica Jackson, guides us through the differences in building a social media marketing strategy for franchises vs. small businesses.
From finding qualified new franchisees to capturing the attention of a local audience for each franchisee location, grow your franchise brand in a way that is sustainable and effective. That’s the power of social media marketing for franchises. This article guides you through the top benefits that social media marketing brings to the table!
Being one of the only billion-user social platforms today, Instagram gives businesses the opportunity to increase brand awareness and reach a wider audience by posting organic content. This article covers everything you need to know about organic Instagram marketing! Breaking down why it’s valuable, the step-by-step process to creating an Instagram business account, 2021 Instagram marketing tips, and much more!
What should I pay for my social media marketing? The answer to this question may vary depending on several factors. In this article, we break down different factors to consider and the major pieces that go into the cost of social media marketing. Take a step back, identify your marketing goals, and pursue the solution that makes the most sense for your business (& your budget!).
The challenge for many franchises partially lies in finding the balance between implementing a cohesive social media strategy and allowing each individual franchisee to express their unique brand voice to attract a local audience. This article will guide you through the 10 social media marketing must-haves that every franchisor and franchisee need to know!
Throughout the growth of your business, you will likely be faced with the ultimate question: should I hire in-house marketers or a marketing agency? Although there is no right or wrong answer, this article highlights some of the most important factors to consider before any decisions are made.
Advertising on Facebook is important. Not only are your promoted posts more likely to be seen by folks who already follow you, but they are also significantly more likely to be seen by brand-new followers. You will also see an increase in interaction with your posts and a spike in people following your calls to action, whether that be sharing your content, checking out your website, or buying your products.
Here at SocialMadeSimple, we love Instagram. Especially Insta stories: creating them, curating them, and featuring them right on our profile. Not only are these Highlights visually appealing, they actually drive traffic to our website and increase sales. Creating beautifully branded and uniform Highlight Covers is an easy and free way to do this.