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Senior Helpers Franchise Generates Caregiver and Client Applicants with Social Media

Franchise Marketing Case Study
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Senior Helpers participated in a social media marketing program to affordably generate potential caregivers and client applicants.

90-Day Performance Results Preview

Total Ad Views

Total Reach

Average Cost Per Lead

Total Leads

The Client

Senior Helpers is the nation’s premier provider of in-home senior care, with locations all across the country.

Senior Helpers participated in a free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the social media team for five franchisee locations.

The Challenge

Senior Helpers needed a social media marketing strategy to affordably generate potential caregiver and client applicants while simultaneously boosting brand awareness in each franchisee’s local area.

Our Solution

SocialMadeSimple partnered with 5 Senior Helpers franchisees to produce social media content and ads. We created localized strategy-driven ad campaigns on Facebook & Instagram. Additionally, we publish custom on-brand content posts across Senior Helpers’ social networks.

Custom Content Strategy

Senior Helpers Content example

SocialMadeSimple posts custom content to each location’s Facebook Page 3x per week to showcase the brand & recruit caregivers. High-performing content is turned into boosted posts with a small budget behind them to serve to a target audience. 

These social media posts are skillfully crafted, maintain a consistent posting frequency, and are continuously optimized for the best results in the form of engagement and brand awareness.

Boosted Posts

  • Reach a wider audience beyond the Page’s existing followers.

  • Posts are displayed with a similar appearance to sponsored paid ads and have a call-to-action button.

  • Ability to leverage Facebook’s hyper-targeting tools to place posts in front of the right people.


  • Showcase the in-home services and its benefits.

  • Theme: Providing support for independent seniors.

  • Promote the benefits of being a senior caregiver.

Senior Helpers’ lead generation ad campaigns aimed to drive new business, help with recruitment, increase brand awareness, and encourage engagement with each location’s social media page.

Lead Generation Ads

  • Users submit a form without leaving Facebook or Instagram.

  • Lead information is delivered directly to Senior Helpers’ CRM in real time.

  • Lead generation forms are customizable & make it convenient for users to apply for caregiver roles or find in-home care.


  • Location-Based: ZIP Codes

  • Ages: 40 – 60 Clients, 80+ Patients

  • Demographic: Established Caregivers, Homeowners, Family, Adults with Elderly Parents, etc.

  • Interests: In-home Care Services

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With 24/7 access to SocialModo, our social marketing platform, Senior Helpers franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.

Each franchisee can be as hands-on or off as desired!

social media for recruitment, social media calendar, social marketing platform

Detailed Reporting

Each Senior Helpers franchisee receives comprehensive reporting via analytics dashboards and emails.


Access to Support

Senior Helpers’ dedicated Client Success Manager is easily accessible for support or updates on campaign performance.

Connected Platforms

Schedule & publish posts to each location’s Facebook and Instagram with a single click.


Content In Advance

We send bi-weekly emails to Senior Helpers franchisees for feedback and revisions to ensure all content exceeds expectations.

Senior Helpers’ Performance Results

Total Impressions

Total Clicks

Cost Per Leads

Total Reach

Total Leads Generated

Total Posts Published

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