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5 Fitness Franchise Locations Increase Facebook Page Reach By Over 1,000% & Generate 80+ Leads in a 90-Day Pilot
Fitness Franchise Marketing Case Study View Full Case Study
OVERVIEW
For 90 days, Camp Gladiator participated in a fitness franchise marketing pilot program where SocialMadeSimple executed a full social media marketing strategy designed to seamlessly meet each location’s needs.
Keep scrolling to learn how we made the magic happen for Camp Gladiator!
The Client
Camp Gladiator is a fitness franchise that offers unique outdoor group fitness programs and nutrition coaching.
What makes Camp Gladiator stand out is their four-week workout programs, led by Certified Personal Trainers, where each “camp” is a different 60-minute full-body workout.
Our Solution
Five fitness franchise locations participated in a free 90-day Franchise Marketing Pilot Program. Each location received a team of marketing experts, paid social advertising campaigns, custom content, and access to our proprietary software, SocialModo.
The Challenge
Being the leader in outdoor group fitness, Camp Gladiator was in need of a well-rounded strategy that could use social media to generate new customer sign-ups cost-effectively while simultaneously boosting brand awareness in each franchisee’s local area.
Custom Content Strategy
SocialMadeSimple posted custom content to each location’s Facebook Page 3x per week to build trust & engagement with local audiences and position Camp Gladiator as a leader in the industry.
These social media posts were skillfully crafted, maintained a consistent posting frequency, and were continuously optimized for the best results in the form of engagement and brand awareness.
Boosted Posts
- SocialModo turns high-performing content into boosted posts.
- Boosted posts are served to the fitness franchise’s target audience to maximize engagement.
- Reach an audience beyond each location’s existing followers.
Messaging
- Encourage audience to engage with posts, download the Camp Gladiator mobile app, try a one-week free trial, and more.
- Showcase the brand and its unique benefits.
- Describe to online users what to expect as a ‘Camper’.
Content Results
Total Boosted Post Views
Boosted Post Engagements
%
Increase in Page Reach
%
Increase in Published Posts
Advertising Strategy
We created, monitored, and optimized lead generation ad campaigns on Facebook and Instagram. By strategically promoting a 7-day free trial offer, the fitness franchise’s Facebook ads drove a steady flow of affordable and consistent customer leads!
Our team executes a hyper-local advertising strategy to effectively generate the best results for each Camp Gladiator franchisee.
Lead Generation Ads
- Interested users submit their info directly on Facebook or Instagram.
- Lead info is delivered to Camp Gladiator’s CRM and email in real-time.
- Lead generation forms are completely customizable & make it convenient for online users to sign up for a free trial.
Ad Targeting Strategy
- Location-Based 10- 15+ mi. radius
- Age: 18 – 65+
- Interests: Health & Wellness, Physical Fitness, Fitness & Wellness, etc.
*This is an example of targeting criteria, not an exhaustive list.
Ad Performance Results
Total Ad Views
Total Ad Reach
Total Ad Clicks
Total Leads Generated
Average Cost Per Lead
With 24/7 access to SocialModo, our social marketing platform, Camp Gladiator franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across social media networks in real-time.
Each franchisee can be as hands-on or off as desired!
Detailed Reporting
Each franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Camp Gladiator’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Camp Gladiator franchisees for feedback and revisions to ensure all content exceeds expectations.
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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