Become Our Next Success Story

Purchase Green Generates 25 Booked Appointments In 90-Day Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Purchase Green is an artificial grass franchise offering premium-quality artificial grass with nationwide delivery and a network of installers.

 

SocialMadeSimple became the social media team for five Purchase Green locations with the goal of generating a consistent flow of leads, boosting in-store visits, & increasing brand awareness.

90-Day Result

Total Impressions

Total Leads

Average Cost Per Lead

How We Do It

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Purchase Green corporate to ensure all ads are on-brand.

Reporting & Support

The dedicated Client Success Manager is only one call away. Also, Purchase Green receives a detailed breakdown of the campaigns’ progress through SocialModo. 

SocialModo

Purchase Green has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.

Paid Social Ads

SocialMadeSimple ran customized lead generation ad campaigns for five Purchase Green locations that were shown to targeted audiences on Facebook & Instagram.

 

Through the success of the Franchise Marketing Pilot Program, Purchase Green generated a consistent flow of in-store visits & discount offers claimed. 

Lead Generation Ads 

Lead generation ad campaigns make it simple for Purchase Green to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.
 

Targeting Strategy

  • Location-Based: 25+ miles of each location
  • Ages: 30 – 65+
  • Interests: Home Improvements, Artificial Turf, Landscaping, Golf Course, Home & Garden, etc.

*This is an example of targeting criteria, not an exhaustive list.

 

 Messaging

  • Creative imagery that displays quality services.
  • Theme aimed at families & homeowners.
  • Encourage audience to schedule an at-home estimate & visit the store location.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Purchase Green franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

thatch sms analytics

Detailed Reporting

Purchase Green receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Purchase Green for feedback and revisions.

Franchise Marketing Pilot Results

Total Leads

Total Impressions

Average Cost Per Lead

Total Reach

In-Person Appointments Booked

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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