Become Our Next Success Story
Purchase Green Generates 25 Booked Appointments In 90-Day Franchise Marketing Pilot Program
Franchise Marketing Pilot Program Case Study View Full Case Study
Purchase Green is an artificial grass franchise offering premium-quality artificial grass with nationwide delivery and a network of installers.
SocialMadeSimple became the social media team for five Purchase Green locations with the goal of generating a consistent flow of leads, boosting in-store visits, & increasing brand awareness.
90-Day Result
Total Impressions
Total Leads
Average Cost Per Lead
How We Do It
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Purchase Green corporate to ensure all ads are on-brand.
Reporting & Support
The dedicated Client Success Manager is only one call away. Also, Purchase Green receives a detailed breakdown of the campaigns’ progress through SocialModo.
SocialModo
Purchase Green has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.
Paid Social Ads
SocialMadeSimple ran customized lead generation ad campaigns for five Purchase Green locations that were shown to targeted audiences on Facebook & Instagram.
Through the success of the Franchise Marketing Pilot Program, Purchase Green generated a consistent flow of in-store visits & discount offers claimed.
Lead Generation Ads
Lead generation ad campaigns make it simple for Purchase Green to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.
Targeting Strategy
- Location-Based: 25+ miles of each location
- Ages: 30 – 65+
- Interests: Home Improvements, Artificial Turf, Landscaping, Golf Course, Home & Garden, etc.
*This is an example of targeting criteria, not an exhaustive list.
Messaging
- Creative imagery that displays quality services.
- Theme aimed at families & homeowners.
- Encourage audience to schedule an at-home estimate & visit the store location.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With SocialModo, SocialMadeSimple’s proprietary platform, Purchase Green franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Purchase Green receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Platforms
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content In Advance
We send bi-weekly emails to Purchase Green for feedback and revisions.
Franchise Marketing Pilot Results
Total Leads
Total Impressions
Average Cost Per Lead
Total Reach
In-Person Appointments Booked
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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SocialModo