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One You Love Homecare Generates Brand Awareness & Customers With Social Media
Franchise Marketing Case Study View Full Case Study
OVERVIEW
One You Love Homecare participated in a social media marketing program to affordably generate customers and increase brand awareness.
90-Day Performance Results Preview
Total Ad Views
Total Reach
Total Leads
Total Posts Published
The Client
One You Love Homecare provides in-home senior care services, including companionship, personal care, and senior home health care services.
One You Love Homecare participated in a free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the social media team for five franchisee locations.
The Challenge
One You Love Homecare needed to affordably generate new client applicants while simultaneously boosting brand awareness in each franchisee’s local area.
Our Solution
Five One You Love Homecare franchisees participated in a free 90-day Franchise Marketing Pilot Program, where we produced and optimized social media content and ads, resulting in measurable success.
Custom Content Strategy
SocialMadeSimple posts three times weekly to each One You Love Homecare’s Facebook page. These social media posts use compassionate language that promotes services, caregivers, testimonials, and their mobile application.
Additionally, high-performing content is boosted with an ad budget to reach a wider audience.
Boosted Posts
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Reach a wider audience beyond the Page’s existing followers.
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Posts are displayed with a similar appearance to sponsored paid ads and have a call-to-action button.
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Ability to leverage Facebook’s hyper-targeting tools to place posts in front of the right people.
Messaging
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Showcase the in-home services and its benefits.
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Encourage the audience to engage with posts and download the mobile app.
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Showcase the brand and its unique benefits.
Advertising Strategy
One You Love Homecare’s lead generation ad campaigns aimed to drive new business, increase brand awareness, and encourage engagement with each location’s social media page.
Lead Generation Ads
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Users submit a form without leaving Facebook or Instagram.
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Lead information is delivered directly to One You Love Homecare’s CRM in real-time.
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Lead generation forms are customizable & make it convenient for users to find in-home care.
Targeting
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Location-Based: ZIP Codes
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Ages: 35 – 65
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Demographic: Adults with aging loved ones
- Interests: live-in caregivers, respite care, etc.
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With 24/7 access to SocialModo, our social marketing platform, One You Love Homecare franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Each franchisee can be as hands-on or off as desired!
Detailed Reporting
Each One You Love franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
One You Love Homecare’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to One You Love franchisees for feedback and revisions to ensure all content exceeds expectations.
90-Day Performance Results
Total Impressions
Total Clicks
Cost Per Leads
Total Reach
Total Leads Generated
Total Posts Published
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