Become Our Next Success Story
Men In Kilts Increases Sales and Generates Over 100 Job Candidates With Franchise Social Media Marketing
Franchise Marketing Pilot Program Case Study View Full Case Study
Men In Kilts is a franchise with locations across the U.S. & Canada offering friendly, kilt-wearing exterior house cleaning services, including window and gutter cleaning, house washing, and more.
During a 90-day franchise marketing pilot program, SocialMadeSimple became the social media team for four Men In Kilts locations with the goal of driving a consistent flow of leads in the form of sales and qualified job candidates.
Today, we are the preferred social media vendor for Men In Kilts.Â
Cincinnati, OH • Denver, CO • London, ON • Vancouver, BCÂ
90-Day Results
Total Impressions
Total Recruitment Leads
Total Sales Leads
Average Cost Per Lead
How We Do It
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Men In Kilts (MIK) corporate to ensure all ads are on-brand.
Custom Content
Our team of expert content writers learned the MIK brand voice and create compelling, high-performing posts across the locations’ networks.
SocialModo
Men In Kilts franchisees have access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, access support via a dedicated Client Success Manager, & more.
Advertising Strategy
SocialMadeSimple created, monitored, and optimized lead generation ad campaigns on Facebook and Instagram that were designed to generate both sales leads & recruitment leads.
By promoting a discount offer to potential customers, Men In Kilts franchisees drove consistent leads in the form of sales.
By highlighting job benefits and providing clear descriptions, Men In Kilts franchisees generated a flow of qualified potential new employees.
Targeting
- Location-Based:Â 15+mi. radius
- Ages: 18 – 65+
- Interest-Based:
- Recruitment Ads: Employment, Career Development, Customer Services, etc.
- Offer Ads: Home Improvement, Window Cleaner, Housekeeping, etc.
*Example of targeting parameters, not an exhaustive list
Recruitment Ads
- Generate new qualified employees.
- Reach thousands of potential employees.
- Allow MIK to keep up with growing customer demand.Â
Offer Ads
- Generate new qualified customers & boost revenues.Â
- Re-engage past customers.Â
- Reach thousands of potential clients.Â
Custom Content Strategy
SocialMadeSimple posted custom content to each location’s Facebook Page to build credibility, showcase the brand, and position Men In Kilts as a leader in the industry.
These social media posts were skillfully crafted, maintained a consistent posting frequency, and were continuously optimized for the best results in the form of engagement.
Boosted Posts
- SocialModo turns high-performing content into boosted posts.
- Boosted posts are served to a target audience.
- Reach an audience beyond existing followers.
Messaging
- Promote offers, services, and employment opportunities.
- Use a fun & friendly tone to highlight services & unique kilt uniforms.
- Call attention to MIK’s competitive differentiators (trained & insured technicians, unique pricing, etc.).
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, Men in Kilts’ franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Detailed Reporting
Each franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Men in Kilts’ dedicated Client Success Manager is available for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Men In Kilts’ franchisees for feedback and revisions to ensure all content exceeds expectations.
Franchise Marketing Pilot Results
Total Impressions
Increase in Published Posts
Total Recruitment Leads
Total Reach
Increase in Facebook Page Reach
Total Sales Leads
Average Cost Per Lead
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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SocialModo