Become Our Next Success Story

Men In Kilts Increases Sales and Generates Over 100 Job Candidates With Franchise Social Media Marketing

Franchise Marketing Pilot Program Case Study
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Men In Kilts is a franchise with locations across the U.S. & Canada offering friendly, kilt-wearing exterior house cleaning services, including window and gutter cleaning, house washing, and more.

During a 90-day franchise marketing pilot program, SocialMadeSimple became the social media team for four Men In Kilts locations with the goal of driving a consistent flow of leads in the form of sales and qualified job candidates.

Today, we are the preferred social media vendor for Men In Kilts. 

Cincinnati, OH • Denver, CO • London, ON • Vancouver, BC 

90-Day Results

Total Impressions

Total Recruitment Leads

Total Sales Leads

Average Cost Per Lead

How We Do It

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Men In Kilts (MIK) corporate to ensure all ads are on-brand.

Custom Content

Our team of expert content writers learned the MIK brand voice and create compelling, high-performing posts across the locations’ networks.


Men In Kilts franchisees have access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, access support via a dedicated Client Success Manager, & more.

Advertising Strategy

SocialMadeSimple created, monitored, and optimized lead generation ad campaigns on Facebook and Instagram that were designed to generate both sales leads & recruitment leads.

By promoting a discount offer to potential customers, Men In Kilts franchisees drove consistent leads in the form of sales.

By highlighting job benefits and providing clear descriptions, Men In Kilts franchisees generated a flow of qualified potential new employees.


  • Location-Based: 15+mi. radius
  • Ages: 18 – 65+
  • Interest-Based:
    • Recruitment Ads: Employment, Career Development, Customer Services, etc.
    • Offer Ads: Home Improvement, Window Cleaner, Housekeeping, etc.

*Example of targeting parameters, not an exhaustive list

Recruitment Ads

  • Generate new qualified employees.
  • Reach thousands of potential employees.
  • Allow MIK to keep up with growing customer demand. 

Offer Ads

  • Generate new qualified customers & boost revenues. 
  • Re-engage past customers. 
  • Reach thousands of potential clients. 

Custom Content Strategy

SocialMadeSimple posted custom content to each location’s Facebook Page to build credibility, showcase the brand, and position Men In Kilts as a leader in the industry.

These social media posts were skillfully crafted, maintained a consistent posting frequency, and were continuously optimized for the best results in the form of engagement.

Boosted Posts

  • SocialModo turns high-performing content into boosted posts.
  • Boosted posts are served to a target audience.
  • Reach an audience beyond existing followers.


  • Promote offers, services, and employment opportunities.
  • Use a fun & friendly tone to highlight services & unique kilt uniforms.
  • Call attention to MIK’s competitive differentiators (trained & insured technicians, unique pricing, etc.).

Still not convinced?

Chat with our team to learn how you can become our next success story!


With 24/7 access to SocialModo, Men in Kilts’ franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.

SocialModo Analytics Page, men in kilts

Detailed Reporting

Each franchisee receives comprehensive reporting via analytics dashboards and emails.


Access to Support

Men in Kilts’ dedicated Client Success Manager is available for support or updates on campaign performance.

Connected Platforms

Schedule & publish posts to each location’s Facebook and Instagram with a single click.


Content In Advance

We send bi-weekly emails to Men In Kilts’ franchisees for feedback and revisions to ensure all content exceeds expectations.

Franchise Marketing Pilot Results

Total Impressions

Increase in Published Posts

Total Recruitment Leads

Total Reach

Increase in Facebook Page Reach

Total Sales Leads

Average Cost Per Lead

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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