Become Our Next Success Story
Floor Coverings International (FCI) is a manufacturer-direct flooring installation franchise with over 270 locations across North America. They needed an effective and scalable approach to social media marketing that could drive tangible results.
As a solution, FCI participated in a 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the social media team for five FCI franchisees.
Following the pilot program, SocialMadeSimple became a preferred social media vendor for Floor Coverings International and has provided services to over 165 locations.
Total Impressions
Total Engagements
Total Leads
How We Do It
Custom Content
Our team of expert content writers learn the FCI brand voice and create compelling, high-performing posts across their location networks.
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive customer leads. We work closely with FCI corporate to ensure all ads are on-brand.
Reporting & Support
Receive a detailed breakdown of the campaigns’ progress through SocialModo. Also, the Client Success Manager is only one call away.
SocialModo
Custom Content
Published Everywhere
We scheduled & posted content 3x/week across Facebook and Instagram.Â
Expertly Crafted
Skillfully crafted social media posts that built credibility, displayed showrooms, and positioned Floor Coverings International as a leader in the flooring franchise space.
Boosted Posts
Our platform automatically turned our published content into boosted posts and served them to FCI’s target audience.
Paid Social Ads
SocialMadeSimple executed hyper-local advertising campaigns by producing world-class creative, reaching the brand’s marketing personas, & optimizing strategies for the best results.
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Through the success of these ads, Floor Coverings International generated a consistent flow of free consultation requests & discount offers claimed. Â
Lead Generation AdsÂ
Lead generation ad campaigns make it simple for Floor Coverings International to receive lead information in real-time, without users having to leave Facebook or Instagram.  Â
Targeting Strategy
- Location-Based
- Ages: 26 – 65+
- Interests:Â Renovation, Laminate Flooring, Home Improvements, Flooring, etc.
*This is an example of targeting criteria, not an exhaustive list.Â
Ad & Content Messaging
- High-quality images of the wide selection of products & services.Â
- Family-friendly theme.Â
- Encourage audience to request a free consultation.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With SocialModo, SocialMadeSimple’s proprietary platform, Floor Coverings International franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!Â
Detailed Reporting
FCIÂ receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each franchisee is granted 24/7 access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Platforms
Schedule & publish posts to Facebook & Instagram with a single click.
Content In Advance
We send bi-weekly emails to Floor Coverings International for feedback and revisions.
Program Results
Following the pilot program, SocialMadeSimple became a preferred social media vendor for Floor Coverings International and has provided services to over 165 locations.
Total Leads
Total Impressions
Posts Published
Total Engagements
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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