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Resource Center

A library of social media marketing resources, thoughtfully crafted and curated by our experts.

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Intern, SocialMadeSimple

Thoughts From an Intern: What Makes SocialMadeSimple Such a Unique Company

I may never work in the digital marketing space again, who knows what the future has in store for me. But one thing I can say for certain is that whether you’re a small startup business just trying to hit the ground running, or an established franchise with deep roots in your industry, these are the right people to get into business with because they genuinely care about the success of their colleagues and clients.

video marketing, video, content, social media, digital marketing

How To Create Engaging Videos For Your Social Media

Are you looking to connect and better-engage with your target audience by adding valuable content to your social media? The answer is easy: videos.  However, not just any videos; those that will be sure to create a bigger impact and help build your brand.  Here are 4...
Employee Engagement

How To Increase Employees’ Engagement On LinkedIn, And Why It’s Important

Gaining visibility on LinkedIn is integral to any successful branding strategy. Keeping the company profile active and engaged is a crucial first step, but anybody who knows business understands that personal connections are everything, making employee engagement the key to gaining both leads and brand exposure through organic LinkedIn engagement. 

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How To Identify Your Marketing Audience

How To Identify Your Marketing Audience

A key component of any business or social media strategy is identifying the target audience. Knowing what your ideal customer looks like can help you create content that you know they will like.    Why Do I Need to Know My Target Customer?    Knowing what...

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Setting SMART Social Media Goals

Setting SMART Social Media Goals

Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is the sale of an item or service...

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How to boost Facebook posts

How to boost Facebook posts

Advertising on Facebook is important. Not only are your promoted posts more likely to be seen by folks who already follow you, but they are also significantly more likely to be seen by brand-new followers. You will also see an increase in interaction with your posts and a spike in people following your calls to action, whether that be sharing your content, checking out your website, or buying your products.

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