Become Our Next Success Story

Mosquito Hero Franchise Drives Qualified Leads at $18 Cost Per Lead in Peak Season Through Seasonal Social Media Advertising Strategy

Franchise Marketing Pilot Program Case Study
View Full Case Study

Mosquito Hero is a mosquito & tick control franchise with 250+ locations.

As a seasonal business, Mosquito Hero needed a custom social media advertising strategy that effectively generates low-cost leads & increase off-season sales opportunities.

The solution? SocialMadeSimple executes a hyper-local seasonal social advertising strategy.

Today, we are the preferred social media vendor for the Mosquito Hero franchise!

Total Ad Views

Total Leads Generated

Average Cost Per Lead (Peak Season)

How We Do It

Ad Campaigns

Our custom advertising campaigns are tailored to Mosquito Hero’s needs. We create, monitor, and optimize Facebook and Instagram ads to promote discounts and free quotes.


Each Mosquito Hero location is assigned a team of social marketing experts, including a dedicated Client Success Manager, Digital Ads Specialist, and a group of in-house Content Specialists.


With 24/7 access to SocialModo, our social marketing platform, Mosquito Hero franchisees view real-time reports on campaign performance & receive weekly reporting emails. 

Social Media Advertising Strategy

SocialMadeSimple creates localized hyper-targeted ad campaigns that reach Mosquito Hero’s marketing personas, blends a data-backed strategy around paid social advertising, and drives tangible results. 

With a seasonal social media advertising strategy, Mosquito Hero can acquire new customers and spread brand awareness in a way that is efficient, affordable, and sustainable. 


  • Location-Based: (Zip Code)
  • Ages: 25 – 65+
  • Interest-Based:
    • Pesticide, Insecticide, Insect Repellent, Mosquito or Home Service, etc.

*Example of targeting parameters, not an exhaustive list

Seasonal Strategy

  • Peak Seasons:

    SocialMadeSimple utilizes lead generation campaigns with increased ad budgets to acquire qualified leads that are ready to become immediate customers.

  • Off-Peak Seasons:

    SocialMadeSimple utilizes brand awareness campaigns with reduced ad budgets to increase the volume of people reached and to keep Mosquito Hero front of mind.

Mosquito Hero Instagram Ad Example
Mosquito Hero Facebook Ad Example

Still not convinced?

Chat with our team to learn how you can become our next success story!


With 24/7 access to SocialModo, Mosquito Hero’s franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.

Mosquito Hero SocialModo

Detailed Reporting

Each franchisee receives comprehensive reporting via analytics dashboards and emails.


Access to Support

Mosquito Hero’s dedicated Client Success Manager is available for support or updates on campaign performance.

Connected Platforms

Schedule & publish posts to each location’s Facebook and Instagram with a single click.


Content In Advance

We send bi-weekly emails to Mosquito Hero franchisees for feedback and revisions to ensure all content exceeds expectations.

Social Media Advertising Results

Total Impressions

Average Cost Per Lead (Annual)

Total Reach

Average Cost Per Lead (Peak)

Total Leads Generated

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

More Case Studies

Understanding Meta’s Marketing Objectives for your Franchise Business Goals

Understanding Meta’s Marketing Objectives for your Franchise Business Goals

One of the most common missteps when creating your Meta Ads plan is deciding on your campaign objective. Every objective is different and is aimed toward achieving specific results. If your objective is not aligned to the results you're seeking, then your campaign is...

Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program

Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program

Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance. The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients. 5 locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable!