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Pronto Insurance Franchise Generates $11 Leads Through 90-Day Franchise Marketing Pilot ProgramFranchise Marketing Pilot Program Case Study View Full Case Study
Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance.
The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients.
As a solution, five Texas locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable.
90-Day Results Preview
Total Quotes Requested
Average Cost Per Quote Requested
How We Do It
Dedicated Team of Experts
Pronto Insurance’s dedicated Client Success Manager is always just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pronto Insurance brand and become an extension of their team.
Paid Social Advertising
SocialMadeSimple’s custom advertising campaigns are designed to achieve Pronto Insurance’s goals: Sales leads & brand awareness. We create, optimize, and manage Facebook and Instagram ads that reach the client’s objectives.
With 24/7 access to the SocialMadeSimple platform, SocialModo, Pronto Insurance views real-time reports on campaign performance and franchisees can be as hands-on or off as preferred. Additionally, they receive weekly reporting emails that are both informative and easy to understand.
Paid Social Ads
Lead Generation Ads
- Once the ad is seen, interested users can submit a form without having to leave Facebook or Instagram.
- Lead information is delivered to Pronto Insurance in real-time.
- Campaigns consisted of ads in both English & Spanish to maximize reach of their target audience.
- Location-Based: 15+ miles of each location
- Ages: 18 – 65+
- Interests: Insurance Policy, Vehicles, Motor Vehicle Insurance, etc.
*This is an example of targeting criteria, not an exhaustive list.
- Call attention to an offer with a free quote.
- Attract customers by using vibrant imagery.
- Showcase services provided & happy customers.
Still not convinced?
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With SocialModo, SocialMadeSimple’s proprietary platform, Pronto Insurance’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Pronto Insurance receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.
Content In Advance
We send bi-weekly emails to Pronto Insurance for feedback and revisions.
Pilot Program Results
Total Quotes Requested (Leads)
Total Impressions (Ad Views)
Average Cost Per Lead
Total Ad Clicks
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