10 Can’t-Miss Instagram Marketing Tips For Any Business

10 Instagram Marketing Tips

It’s not enough to simply have an Instagram Business account. There’s a revolving door of Instagram marketing tips, tricks, and trends to stay on top of in order to see the success you’re looking for.

If you’re new to Instagram or just want to dive into the basics, check out this Instagram Marketing blog post for 7 quick steps to setting up an Instagram Business account, why your business should be on Instagram, and more!

#1 Take advantage of Instagram Stories

Posting content organically to your Instagram Business account with consistency and frequency is key, don’t get me wrong. Although, where several businesses go wrong is overlooking the value of posting Instagram Stories.

Over 50% of users say they become more interested in a brand after seeing it in a Story. Don’t miss the chance to connect with your audience and get more eyes on your brand’s content. Since Stories only last 24 hours, audiences expect to see more personal, real, and relatable content than curated posts on feeds. There’s a reason why 500 million accounts use Instagram Stories daily… It works! 

#2 Instagram ads are worth the budget

If you’ve given Instagram Stories a try, take it up a notch by putting a budget behind your content! Paid social advertising, in general, is a money-making machine for any business type. 76% of worldwide businesses are advertising on Instagram, meaning there’s a good chance that includes your competitors.

How much does it cost? That’s completely up to you! Set a budget that best suits your business goals and make updates to it whenever you’d like. 

#3 Create a shoppable Instagram Business account

According to predicted 2022 digital marketing trends, social media is quickly becoming a go-to shopping outlet! If selling on Instagram makes sense for your business, create a shoppable Instagram Business account and sell your products to the 130 million Instagram users who tap on shopping posts every month.

By creating a shoppable Instagram account, you can:

  • Create an interactive and visual shopping experience to show off your products by creatively using the power of photos and videos.
  • Reach the customers you want and connect with people who love to shop. 
  • Tell your brand story and highlight new and popular products to make it easy to discover your products.
social commerce buyers trend

#4 Make your Instagram marketing goals crystal clear

To properly execute an Instagram marketing strategy, first things first: Goals. A one-size-fits-all Instagram marketing strategy doesn’t exist (sorry). It will be a long and exhaustive journey to success on Instagram unless you identify your business’s goals and know what to work towards.

Ask yourself what you’d like to see as an outcome?

  • Build an online presence
  • Increase brand awareness
  • Drive traffic to your website
  • Generate new leads
  • Sell products directly
  • Manage brand reputation
  • Educate customers
smart goals

#5 Spread industry knowledge to your audience

Use the platform to educate your audience and potential customers. I don’t mean spitting out random facts, of course. I mean relatable information that positions your brand as an expert in the industry. When building your social media content strategy, implement educational content posts that spread industry knowledge to your audience.

Put yourself in the typical user’s shoes. You probably wouldn’t trust a brand right away just by coming across their business account alone. Through educational content with industry tips, tricks, and facts, your brand naturally builds credibility and trust.   

smart goals

#6 Partner with influencers if they reach your target audience

If it makes sense for your brand, give influencer marketing a test drive and partner with users who have not only a large following but whose followers match your target audience. Influencer marketing is on the rise and, according to Adam Mosseri – Instagram Chief, Instagram’s priority in 2022 is to make the platform as effective as possible for creators to make a living. Partnering with influencers on Instagram tends to be more effective for some business types than others so it’s important to assess your business’s overall goals first. Determine if partnering with a social media influencer makes sense for your brand.

Here are the main questions to consider when partnering with a social media influencer:

  • What kind of audience and niche do I want to reach?
  • Does this influencer have followers in that niche community?
  • Does the influencer have actively engaged followers?
smart goals

#7 Video content continues to dominate social media

Video content has been a digital marketing trend for the last few years and it’s likely not going anywhere anytime soon. Instagram has abandoned the reputation of being a square photo-sharing platform and now has made way for the power of video content. Sponsored videos get 3 times as many comments as sponsored photos. Create high-quality videos that are captivating, relatable, strategic, and encourage audiences to engage.

Here are a few engaging video content ideas to try out:

  • Vlogs
  • Webinars
  • Interviews or Q&As
  • Testimonials
  • Product tutorials
  • Company culture clips
  • User-generated content
  • Product reviews
  • Contests and giveaways
  • Live streaming
smart goals

#8 Don’t underestimate Instagram Reels

Speaking of videos… Say hello to TikTok’s newest enemy: Instagram Reels.

Experiment with Instagram Reels, expand your video content, and see how your audience responds! The multi-cut 15-second videos might just be the key to boosting engagement. With the rise of TikTok, short-form videos have taken over the internet. As users scroll endlessly through their feeds, you will need to rely on content that is straightforward, educational, and visually engaging to fully capture their attention.

instagram marketing tips

#9 Leverage Instagram’s Professional Dashboard

Using Instagram for business requires continuous monitoring and optimization for the best results. How to do that? Leverage marketing tools like Instagram’s Professional Dashboard. It’s one central place where you can track performance, access professional tools, and learn from educational information curated by Instagram. The Professional Dashboard is organized, cohesive, and makes life easier! 

Instagram Professional Dashboard

You’ll soon find that Instagram’s Professional Dashboard will help you to:

  • Skillfully optimize content strategies according to what posts receive the most engagement.
  • Easily discover new tools to run your business account more efficiently and check monetization status & eligibility.
  • Quickly access tips, tricks, guides, and more to learn how to make the most out of Instagram.

#10 Hashtags are more important than you think

instagram marketing

95 million posts are shared on Instagram every single day, so don’t miss the chance to reach a wider & newer audience beyond your followers by using hashtags! Social media networks are being used more and more as a search engine, so when creating your posts and using hashtags, don’t just throw anything in there and publish. Make sure you include hashtags that are relevant and niche to your industry. With that being said, also be sure to not go overboard and create a hashtag army. The typical best practice for hashtags on Instagram is a maximum of 30 hashtags, although the average is eleven

Fair warning: Do not use the same hashtags for multiple posts over and over because Instagram’s algorithm will penalize your business account and could even push your posts down in the ranking of search results. Search and identify different sets of hashtags based on industry keywords and switch it up across your posts! Last thing – don’t be hesitant to include hashtags on every post… We don’t judge! As long as there aren’t too many and they are relevant to your target audience, hashtags will help your content be discovered and increase brand awareness.