Franchise Marketing Agency: Tips for Finding the Right Partner

by | May 4, 2023

franchise marketing agency

A franchise marketing agency is beneficial for franchise businesses for many reasons! Hiring experts to develop creative content and strategy can get the word out about your business. When you work with a marketing agency, you partner with years of experience, knowledge, and the ability to generate exponential results! Whether the goal is foot traffic, lead generation, or brand awareness, every multi-location business should work with a franchise marketing agency to pave the path toward meaningful results! Continue reading this blog to learn why every franchise needs a marketing agency and get tips for finding the right partner to help your business thrive!

The Benefits of Working with a Franchise Marketing Agency


There are many benefits of working with a franchise marketing agency!

Expertise and experience: You’re partnering with industry experts who know how to best position franchisors and franchisees. Most top marketing agencies will have an abundance of case studies that showcase their industry experience and results.

Time and resource savings: Outsourcing marketing to a franchise marketing agency means time saved for your business!

Scalability and consistency: Franchise marketing agencies can tailor your marketing plan for each location while staying on-brand. Now more than ever, localized marketing is vital in a saturated digital landscape. Producing on-brand content while promoting location-specific offers and services for each franchisee can quickly help your brand stand out.

Data-driven decision-making: Franchise marketing agencies like SocialMadeSimple utilize analytics to make data-based decisions! For example, we analyze more than individual program results when making optimizations. With thousands of customers, SocialMadeSimple is able to see industry trends, allowing us to make informed data-driven strategy decisions.

Increased ROI: Choosing the right franchise marketing agency can increase your return on investment! Investing in a well-rounded marketing team saves your business the hassle and allows the professionals to generate results. If you aren’t ready for a committement, start with our free 90-day pilot program. Franchises receive 3 months of content, paid advertisents, a team of marketing experts, and access to SocialModo, our proprietary social marketing platform.

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Factors to Consider When Choosing a Franchise Marketing Agency

Industry expertise and specialization

Choosing an agency with expertise in whatever area your franchise needs help is crucial! At SocialMadeSimple, we helped a lawn care franchise generate consistent, low-cost leads that convert & increase off-season conversion opportunities- check out this case study!

Range of services offered

Finding an agency with a range of services that match your business needs is vital! Be sure that what the agency offers aligns with your vision.

Transparency and communication

Partner with an agency that genuinely cares about your business and is open and up-front with all communication efforts!

Pricing and ROI

Return on investment (ROI) should be an essential factor when choosing a marketing agency, so selecting an agency you’re willing to invest time is a worthwhile decision!

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Tips for Finding the Right Franchise Marketing Agency


Define your goals and budget

Identifying your goals and creating action items is the first step! Knowing your goals and budget will help you determine the best marketing agency for your business, industry, and situation. 

Research and compare multiple agencies

Depending on your franchise’s goals, this is how you’ll decide to scale up or down the level of expertise of your marketing agency! Every marketing agency isn’t going to be a perfect fit. Research case studies and jump on a call to ask questions. Talking with the marketing agency is a quick way to identify compatibility.

Request proposals and ask questions.

Asking for samples of the agency’s prior work and even a proposal can help avoid misunderstandings about the breakdown of services and costs! Asking for a proposal isn’t committing you to anything. It’s important you understand the breakdown of services and their prices before proceeding. 

Conduct reference checks

Seek out references and see what businesses have to say about the agency! Knowing how agencies perform in prior months is crucial, so compare agencies whose services seem relevant to your needs. Ask the agency for references or look at their case studies and reach out to their clients directly!

Sign a clear and detailed contract.

Signing and reassessing a contract is vital to ensuring the marketing agency is progressing toward your goals! This contract is to protect you and the agency. The agreement should be thorough and easy to understand. Ask the agency for changes or clarification if you don’t like something or need help understanding something.

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How to Build a Strong Relationship with Your Franchise Marketing Agency


Communicate your expectations and goals.

Ensure open communication from start to finish, and verbalize what you’d like the agency’s help with regarding your franchise’s goals.

Provide access to relevant data and resources. 

Franchise marketing agencies have reporting tools to check how campaigns perform! For example, our proprietary platform SocialModo allows us to manage thousands of clients, all while clients also have visibility to manage their brand’s social presence.

Collaborate on strategy and tactics.

Work with your new partners to schedule recurring meetings to ensure your franchise marketing agency optimizes strategies for ideal results. Additionally, this will give you time to ask questions about your campaigns. 

Regularly review and adjust campaigns.

Franchise marketing agencies value your business’ feedback! Build a strong relationship with your agency by discussing goals and reviewing results together.

Foster a culture of transparency and open communication.

Self-explanatory, but transparency and openness equal a better working relationship! If you are unable to be honest when issues arise, this could hurt the relationship in the long run.

FB users 2015-2020
FB users 2015-2020

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