Become Our Next Success Story
Versa Lift's Social Media Campaigns Reach Over 2 Million Users on Facebook & Instagram
Home Improvement Business Case Study View Full Case Study
Versa Lift by Byers Products Group is one of the best home storage systems on the market and has been driving results with SocialMadeSimple since 2018.
The client needed a social marketing program that, above all else, focused on increasing brand awareness, driving website traffic, and building engagement to generate new customers.
How We Do It
Social Media Advertising
SocialMadeSimple’s custom advertising campaigns are tailored to Versa Lift’s needs. We create, optimize, and manage Facebook and Instagram ads to achieve the desired objectives – website visits, new customers, & greater brand exposure!
Consistent Social Presence
We create branded content on Facebook, LinkedIn, & Twitter specifically about the business. These posts showcase products, customer benefits, & more.
SocialModo
With 24/7 access to the SocialMadeSimple platform, SocialModo, Versa Lift views real-time reports on campaign performance. They can approve content, access support via a dedicated Client Success Manager, & the list goes on!
Social Media Advertising Strategy
By blending a data-backed strategy around paid social media advertising, reaching the client’s marketing personas, and producing world-class creative, SocialMadeSimple provides Versa Lift with a social marketing program that generates tangible results.
SocialMadeSimple creates targeted, hyper-local Facebook & Instagram ad campaigns designed to drive web traffic to Versa Lift’s landing pages.
Primary Targeting Parameters:
- Ages: 30 – 65+
- Interests: Interior Design, Renovation, Home Improvements, etc.
- Lookalike audiences
Other Key Target Audiences:
- Web traffic retargeting
- Engaged users
- Customer lists
*Example of targeting parameters, not an exhaustive list
Social Media Advertising Results
Impressions (Ad Views)
Reach
Total Clicks
Custom Content Strategy
SocialMadeSimple posted custom content 3x/week to Versa Lift’s Facebook, LinkedIn, and Twitter. to build credibility, showcase the brand, and position them as a leader in the industry.
These social media posts were skillfully crafted, maintained a consistent posting frequency, and were continuously optimized for the best results in the form of engagement.
Boosted Posts
- SocialModo turns high-performing content into boosted posts.
- Boosted posts are served to a target audience.
- Reach an audience beyond existing followers.
Messaging
- Promote popular products.
- Showcase strong customer testimonials.
- Highlight key product benefits: convenience, safety, cost-efficiency, etc.
Social Media Content Results
Impressions (Ad Views)
Reach
Total Clicks
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, Versa Lift has the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Detailed Reporting
The client receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Versa Lift’s dedicated Client Success Manager is available for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to the brand’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Versa Lift for feedback and revisions to ensure all content exceeds expectations.
Performance Results Summary
Total Impressions
Total Clicks
Total Reach
Total Post Reactions
Average Cost Per Click
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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SocialModo