Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.
Introducing Modo AI: The Future of Localized Social Media Marketing for Franchise Brands
Franchise brands know the struggle: How do you keep your national branding consistent across dozens or hundreds of locations—while still letting local franchisees show up in meaningful, community-relevant ways? Introducing Modo AI, the latest innovation from...
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Get To Know SocialMadeSimple
Franchise Marketing Agency Success Stories: How to Measure ROI, and Boost Your Bottom Line
Have you ever asked yourself, why do the franchise brands I know use marketing agencies? How much does it help them grow? Franchise marketing agencies (like all of us at SocialMadeSimple) help their clients achieve their goals and objectives by creating a strategic...
Get To Know the Role of Our Client Success Managers
Every business is unique – Its goals, marketing history, all of it! That’s why our Client Success Managers are ready to listen, learn, & dive into all the strategic ways to build success. Andrew Seraphin shares the way our CSM’s provide our clients with strategy, support, & guidance.
2021 Multi-Unit Franchising Conference
Every year, the Multi-Unit Franchising Conference (MUFC) hosts a conference for all multi-unit and multi-brand franchisees looking to grow their businesses. For the 2021 MUFC event, SocialMadeSimple was ready to join the action.Aside from successful keynote speakers...
Customer Success Stories
Versa Lift Attic Storage Systems’ Social Media Advertising Campaigns Reach Over 2 Million Users on Facebook & Instagram
Versa Lift by Byers Products Group is one of the best home storage systems on the market and has been driving results with SocialMadeSimple since 2018. Check out their case study to see how SocialMadeSimple’s Social Media Advertising campaigns have reached over 2 million people.
Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program
Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance. The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients. 5 locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable!
Mosquito Hero Franchise Drives Qualified Leads at $18 Cost Per Lead in Peak Season Through Seasonal Social Media Advertising Strategy
Mosquito Hero is a mosquito & tick control franchise with 250+ locations. As a seasonal business, they needed a custom social media advertising strategy to generate low-cost leads & increase off-season conversion opportunities. The solution? Our team of experts executing a hyper-local seasonal social advertising strategy. See how we help them drive real results!
Industry Updates
Utilizing LinkedIn Lead Generation Forms Effectively
LinkedIn lead generation forms can be a powerful tool for franchise owners to capture high-quality leads. LinkedIn offers paid and organic solutions to enhance your lead-generation efforts.
TikTok Ban Explained: What You Need to Know for Your Social Media Strategy
The social media landscape is abuzz with chatter about a potential TikTok ban in the US. Here at SocialMadeSimple, we understand the confusion and concern this has caused everyone. Let's break down the current situation and separate fact from fiction. Here's what...
Understanding Meta’s Marketing Objectives for your Franchise Business Goals
One of the most common missteps when creating your Meta Ads plan is deciding on your campaign objective. Every objective is different and is aimed toward achieving specific results. If your objective is not aligned to the results you're seeking, then your campaign is...
Social Marketing: How To’s
10 Can’t-Miss Instagram Marketing Tips For Any Business
If you’re new to Instagram or just want to dive into the basics, check out this Instagram Marketing blog post for quick steps to setting up an Instagram Business account, reasons why your business should be on Instagram, and more!
4 Layers of Instagram Funnels
What are Instagram funnels? Originally designed by S.T. Elmo Lewis way, way back in 1891, the funnel concept was made to highlight the thoughts of potential customers. Descending through four layers, each one filtering out individuals, until the ones who remain are most likely to take action on the ad. Today, we at SocialMadeSimple are going to help you apply it to Instagram.
Gaining a Creative Edge in Instagram Stories
For a business to be successful in this modern world, it needs to produce successful Instagram Stories. Here at SocialMadeSimple, we recognize the struggle of recognition and created a list of 7 tried-and-true tips for gaining that creative edge in your Instagram Stories.
Social Marketing: Best Practices
Understanding Meta’s Marketing Objectives for your Franchise Business Goals
One of the most common missteps when creating your Meta Ads plan is deciding on your campaign objective. Every objective is different and is aimed toward achieving specific results. If your objective is not aligned to the results you're seeking, then your campaign is...
Why You Should Consider Using An Agency For Your Franchise Marketing
To be a successful marketer in the digital world, you must be consistently evolving, pivoting, and understanding the ever-changing landscape. With these changes and evolutions, franchise marketing agencies must maintain brand consistency. The audience a franchise...
The Role of Franchisee Marketing in Brand Building and Customer Engagement
Marketing can be a complicated process to master for any business, but franchisee marketing is a whole different ball game. So let’s start with the basics, what is franchisee marketing, how does it work, and why is it so important? Franchisee marketing is the process...
Business Best Practices
What is The Threads App? Why is it important for your Franchise Business?
Let's start at the beginning. What is Threads, and how does it work? On July 6th, 2023 Threads was released as a communication app on the Apple App Store in connection with Instagram. The public’s initial Introduction to the Threads App began this past March when...
The Role of Franchisee Marketing in Brand Building and Customer Engagement
Marketing can be a complicated process to master for any business, but franchisee marketing is a whole different ball game. So let’s start with the basics, what is franchisee marketing, how does it work, and why is it so important? Franchisee marketing is the process...
Franchise Marketing Agency: Tips for Finding the Right Partner
A franchise marketing agency is beneficial for franchise businesses for many reasons! Hiring experts to develop creative content and strategy can get the word out about your business. When you work with a marketing agency, you partner with years of experience,...
The SocialMadeSimple Show
The SocialMadeSimple Show- Chris Flynn Ep. 7
“The platform is holding content, posting it on social media, and organizing that whole process because, at its heart, it’s simple… but doing a good job of it gets pretty complicated.” Watch SocialMadeSimple’s Chief Technology Officer, Chris Flynn, chat with Business Development Associate, Ryan Chiasson, on the ins and outs of our marketing technology. From the history of SocialMadeSimple to the evolution of our platform, the value it brings to small business owners, and more!
The SocialMadeSimple Show – Trevor Cooper: Episode 6
“Having multiple accounts and being able to put them all out with great content is easy with the technology and the platform that we have!”
SocialMadeSimple’s Business Development Associate, Ryan Chiasson, sits down with Content Specialist, Trevor Cooper, to chat about what it’s like being a content specialist at SocialMadeSimple, tips to posting social content, the SocialMadeSimple newsletter, and more!
The SocialMadeSimple Show – Matt Krol: Episode 5
“We have that ability to handle hundreds and hundreds of clients and still make our content perfect, and still make sure everything is perfect and at a good scale.”… SocialMadeSimple’s Content Lead, Matt Krol, chats with Business Development Associate, Ryan Chiasson, about the value of organic content, transitioning to a supervisor role, tips to creating content for your social media, and more!