Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.
LinkedIn’s Full-Screen Vertical Video Rollout: What Franchise Marketers Need to Know
In a move that further signals the rise of short-form video across all platforms, LinkedIn has officially begun rolling out full-screen vertical video formats on desktop. This update positions LinkedIn as a more dynamic, video-forward platform—moving beyond static...
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Get To Know SocialMadeSimple
Success Through Partnerships with Major Real Estate Associations
JustListed.Social (JLS) Product Specialist, Dan Black, gives an inside look into some of our partnerships with major real estate associations. From the California Association of Realtors (CAR) to Florida Realtors (FR), New York State Association of Realtors (NYSAR), and more, learn how we work together to build success around social media marketing for real estate!
The Day-To-Day of a Marketing Manager at SocialMadeSimple
“My job is to help you and the rest of the sales team close sales and get new clients – at the end of the day, that’s really the goal. How we do that, we’re still learning and figuring out.” What does a marketing manager do on a daily basis? From running social media campaigns to creating resources for the sales team and much more, find out with SocialMadeSimple’s marketing manager, Taylor Sack!
Improving Remote Company Culture 101: Employee Recognition
“You can have all the technology & perks in the world but at the end of the day, if your employees don’t know that they’re appreciated or you don’t make it known, it doesn’t send a good message.” Learn from our HR Generalist, Smily Sharma, about our new performance management system & what key areas of your business to focus on to achieve the ideal remote company culture.
Customer Success Stories
Purchase Green Artificial Grass Generates 25 Booked Appointments In 90-Day Franchise Marketing Pilot Program
Purchase Green is an artificial grass franchise that completed a 90-day Franchise Marketing Pilot Program with SocialMadeSimple… at zero cost! See how their lead generation ad campaigns effectively generated over 100 leads & boosted their brand awareness.
Pest Management Franchise Grows Organic Facebook Engagement & Generates 50 Leads in 90-Day Franchise Marketing Pilot Program
SocialMadeSimple became the social media team for five Pestmaster Services locations with the goal of providing measurable results in the form of new clients, an increase in brand awareness, & a stronger social media presence. Check out the case study to learn how SocialMadeSimple’s free 90-day Franchise Marketing Pilot Program drove real results for Pestmaster Services Franchise!
Flooring Franchise Marketing Case Study
Become Our Next Success StoryFloor Coverings International (FCI) is a manufacturer-direct flooring installation franchise with over 270 locations across North America. They needed an effective and scalable approach to social media marketing that could drive tangible...
Industry Updates
3 Content Marketing Strategies to Use in 2023
Don’t even think about diving into next year’s business plans before you’ve solidified what’s new in the social media marketing world. First things first – Content marketing strategies! Here are the top 3 strategies to master in 2023…
2 Things To Know Before Your Franchise Uses LinkedIn For Recruitment
It’s no secret that social media is an effective approach to recruitment. What many franchise owners don’t know are the important concepts to consider before leveraging LinkedIn for recruitment. Let’s break down the 2 main things to consider!
3 Reasons Why Your Franchisee Locations Should Have Their Own Social Channels
Franchise brands that utilize an individual social media page for each franchisee location are more likely to connect with local communities, build engagement, increase brand loyalty, and much more! Here are the 3 main reasons why it’s more valuable to create a local social media page for each location vs. one main brand page.
Social Marketing: How To’s
Leveraging Twitter to Connect with Customers
“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.
Why Live Streaming Can Be a Beneficial Marketing Tool
There are so many different ways to spend a marketing budget, so why should marketers start investing in streaming live video? Let’s go into the reasons why streaming can be beneficial, yet often overlooked tool in digital marketing!
Quick Tip For Social Media Ad Campaigns with Hayley Kinne
“One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.” SocialMadeSimple’s Strategic Program Manager, Hayley Kinne, sits down with Business Development Associate, Ryan Chiasson, to share a quick tip to consider when running a successful social media ad campaign.
Social Marketing: Best Practices
How To Setup a Facebook Pixel Like a Pro
The Facebook Pixel, also known as Meta Pixel, is a piece of code that tracks and collects data on user activity on your website for optimizing and personalizing ads. Setting up your Facebook Pixel can be a piece of cake with the right steps! The place to start? We’ll lead the way…
How To Verify Your Domain In Facebook Business Manager
By verifying your domain, Facebook knows to associate your Page with your domain and gives only the rightful parties the green light to edit link previews and collect data for your website. There are 3 different methods of verifying your domain in Facebook Business Manager: DNS Verification, Meta Tags, & HTML File Upload. Learn how to verify your domain in Facebook Business Manager, share it with your agency, & more!
4 Powerful Ways Franchises Can Use Social Media For Recruitment
Finding the right talent for your franchise comes with a set of challenges, which is exactly why nine out of ten brands use social media for recruitment. Reach your potential employees where they already are… Social media! Did you know 86% of job seekers use social media to search for jobs, apply for roles directly from social media, and engage with job-related content?!
Business Best Practices
5 Tips For Marketing Fitness Locations
One could say that marketing fitness locations is an exercise in frustration. It’s a long jump to success, but with the right regimen, your business can lift ever heavier weights. Here, we have five tips to strengthen your marketing!
What is SocialMadeSimple’s (Free) 90-Day Franchise Marketing Pilot Program?
Client Success Manager, Andrew Seraphin, & Business Development Manager, Ryan Chiasson, chat about our free 90-day franchise marketing pilot program & how it can generate revenue and drive real results at zero cost to franchises.
Finding The Best Digital Marketing Agency
Hiring the right digital marketing agency for your business can be a challenge, no matter the scale or industry. With so many needs unmet, a limited budget, and more, it’s no wonder business owners struggle with decision-making. Don’t mistake the trees for the forest though, as we can simplify this foreboding issue into easy steps.
The SocialMadeSimple Show
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