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Pest Management Franchise Marketing Case Study

Franchise Social Media Marketing Case Study
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Pestmaster Services franchise offers professional pest management solutions for homes, businesses, & government facilities across the U.S.

In a free 90-day Pilot Program, five franchisees tested out SocialMadeSimple’s services.

Today, we are the preferred social media vendor for Pestmaster! 

90-Day Results Preview

Total Impressions

Total Reach

Total Leads Generated

Custom Content

Published Everywhere

We post 2 Pestmaster on-brand content posts per week across Facebook and Instagram. 

Expertly Crafted by Content Specialists

Skillfully crafted social media posts that build credibility, showcase services, and position Pestmaster Services as a leader in the pest management space.

Boosted To Pestmaster’s Audience

Our propietary platform automatically turns our published content into boosted posts and serves them to Pestmaster’s target audience.

SocialMadeSimple ran customized lead generation ad campaigns for 5 Pestmaster locations that were shown to targeted audiences on Facebook & Instagram.


Through the success of these ads, Pestmaster generated a consistent flow of free quotes requested & discount offers claimed. 

Lead Generation Ads 

Lead generation ad campaigns make it simple for Pestmaster to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.

Targeting Strategy

  • Location-Based: 30+ miles of each location
  • Ages: 30 – 65+
  • Interests: Pest Control, Mosquito or Home Service, Insect Repellent, etc.

*This is an example of targeting criteria, not an exhaustive list.

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With SocialModo, SocialMadeSimple’s proprietary platform, Pestmaster franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

thatch sms analytics

Detailed Reporting

Pestmaster Services receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content In Advance

We send bi-weekly emails to Pestmaster Services for feedback and revisions.

90-Day Pilot Program Results

Total Leads Generated

Total Impressions

Average Cost Per Lead

Total Reach

New Facebook Page Likes

Where Are They Today?

After the success of their free 90-day Franchise Marketing Pilot Program, SocialMadeSimple became Pestmaster’s preferred social media vendor; executing a custom content program for 19 locations (& counting). 

Here’s a peek at total boosted post performance results for Pestmaster franchisees six months post-Pilot Program!

Franchise marketing pilot program

Total Impressions

Total Reach

Total Post Engagements

Become Our Next Success Story

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