Andrew Seraphin, Client Success Manager, & Ryan Chiasson, Business Development Manager, chat about how we give franchises a taste of what it’s like to work with us: a 90-day free franchise marketing pilot program (yes, actually free).

What is it, how it generates revenue for franchises, & more!

Ryan: Something like the pilot program really gives them peace of mind where there is no monetary commitment to it, it’s truly us putting our money where our mouth is. This is what we bring to the table and this is the value that we are trying to provide for the rest of the program.

What is SocialMadeSimple’s (Free) Franchise Marketing Program?

With Andrew Seraphin

Andrew: The pilot program that we have is a 90-day franchise social marketing pilot program. We have:

A dedicated social media team

We work with up to 5 franchise locations

Get in touch with each franchise

Work with corporate for creative assets

Each month we take on 3 new franchises. It’s free of charge, no contracts, no commitment, no credit card. It is just meant to be an opportunity for franchises to work with us, generate new business through marketing campaigns, and get a sense of what it’s like to work with us. We have a proprietary platform that we use and that they can leverage as much as they’d like.

It’s a free trial that can actually generate business! We’ve done a few pilot programs now where one franchise increased their web traffic from Facebook by 300% just in the months they worked with us. There was a pretty significant spike in the amount of interest in that local area. We also do other campaigns – I’m just pulling a website KPI out of the air, but by doing lead generation ads you are generating new business. There are also brand awareness campaigns going on at the same time and it all gives a lift and has a role to play in trying to build someone’s franchise.