What does a marketing manager do on a daily basis? From running social media campaigns to creating resources for the sales team and much more, find out with SocialMadeSimple’s marketing manager, Taylor Sack!

Ryan: In your day-to-day, I know you have your hand in a lot of different projects but what would you say are the typical responsibilities for you?

Taylor: It’s tough – there’s definitely a balance between side-off projects that occur on a day-to-day basis. I think I attribute some of that to our company culture, where everyone kind of has their hand in everyone else’s business which is great because you know what’s going on across all the different facets of our company. At the same time, there are core marketing manager responsibilities that are not too much different from other companies have. Really, my job is to help you and the rest of the sales team close sales and get new clients; at the end of the day, that’s really the goal.

How we do that, we’re still learning and figuring out. Right now, it’s really just managing different campaigns so Facebook campaigns, Instagram campaigns, Google search, organic stuff, helping out with the blog, creating content for our company, creating sales resources, etc. So that takes up a lot of the day-to-day, just running those campaigns and managing those, but there are also just miscellaneous things that come with the job.