by Melanie Cossin | Aug 16, 2022

You may have a Facebook, Instagram, LinkedIn, and even a TikTok account for your brand, representing all 25 of your franchisee locations. With all of these social outlets getting your brand’s name out there, you should be all good to drive business with your brand, right? Is there a need to create 25 individualized social pages to reflect each of your franchisee locations? Not necessarily. However, there is certainly added value in ensuring that each of your franchisee locations has its own social media channels, and here are our top 3 benefits:

1. Makes your brand more personable

2. Speaks directly to your customers

3. Adds a unique sense of community

1. Makes Your Brand More Personable

Having a social media page for each of your brand’s locations may seem tedious but it can help your brand stand out from local competitors.

Imagine 2 different bakeries that both sell cupcakes. Brand A has a main Facebook Page that posts on behalf of all 100 of its locations. Brand B has a main franchise page as well as 50 location-specific pages. Within those 50 pages, each franchisee can spotlight their location’s menu items, employees, current promotions, a community outreach event, customer of the month, and more. This personalized curation through additional social channels can make a brand feel more in touch and personable with its customers. Brand B knows their location’s unique audience. For Brand B, this can yield more followers, engagement, and sales. 

2. Speaks Directly To Your Customers

Investing in these location-specific social pages is a great way to provide current and relevant information locally. A brand with hundreds of locations may find it hard to share a small update about one location on its singular brand page.

However, a franchisee’s own individual page can let customers know if a certain store will be closing early, has a shortage of a product, or is moving to a new location. With individual pages, your customers are “in the know” and up to date with anything your location may need to share with a click of a “follow” button. Providing more transparency can result in more brand loyalty.

3. Adds A Unique Sense Of Community 

While all locations of a brand maintain a uniform identity, each location is still unique to its surroundings. Social media accounts for your franchisees allow you to highlight your community and what makes your location different.

For example, posting a personal story from a team member or user-generated content from your best, most frequent customers can drive real sales, engagement, and brand loyalty. That sense of community makes all the difference on social media and a franchisee’s social page could connect you to more potential customers.

Ultimately, adding multiple franchisee location pages to your brand’s overall marketing strategy has the potential to grow your online presence, encourage more sales, increase brand loyalty and offer a unique sense of community. To get started creating location-specific channels for your brand, learn how SocialMadeSimple can help!

Sources

To learn more about social media for franchisees, follow our source at Digital Stack!