Instagram is doing exactly what we’d expect: Keeping up with the constantly-evolving social media trends. To do just that, Instagram is prioritizing four key areas in 2022, according to Head of Instagram – Adam Mosseri.

Instagram’s Priorities: Looking back at 2021

Let’s address the elephant in the room – Instagram has been doing everything in its power to keep up with the rise of TikTok. The theme of 2021 was centered around two things: video and control. 

Video: Instagram has had a growing focus on Instagram Reels, consolidating video formats, and exploring various creative tools.

Control: Throughout 2021, Instagram began offering features that allow users to customize their experience on the app in a way that works for them – i.e. sensitive content control, hiding like counts, & more.

What to expect in 2022:

1. Spotlight on video
2. Go-to messaging solution
3. Transparency around the way Instagram works
4. Paving the way for creators

1. Spotlight on video

Say goodbye to the Instagram we’ve all once known as only a photo-sharing app. The spotlight is only shining brighter on videos as Instagram plans to consolidate all video formats around Instagram Reels. Expect this product to only get bigger and better in 2022!

2. Go-to messaging solution

The world around us has been far from predictable, but what we know for now is that messaging will remain the main way people communicate online. Instagram’s goal for 2022 is to make Instagram DMs the best place for people to connect with others about their interests.

3. Transparency around the way Instagram works

The main themes surround the concept of providing as much insight into ‘how Instagram works’ as possible for all users. With Instagram prioritizing transparency and control, users can shape the app into what they want or what is best for them!

4. Paving the way for creators

Influencer marketing has been an increasingly effective solution for businesses of many types and Instagram does not plan on falling behind on this trend. Their priority in 2022 is to make the platform as effective as possible for creators to make a living, as explained by Instagram Chief.

Final Thoughts

Will an emphasis on video and creators be enough for 2022 to be the year Instagram finally catches up to TikTok? What new features can users expect from Instagram this year to offer useful app transparency? 

TikTok’s growth has been nothing short of impressive, so perhaps Instagram could be better off trying out a more unique approach to growth rather than attempting to imitate TikTok’s features. Regardless, it seems that Instagram is headed in the right direction when it comes to keeping up with 2022 digital marketing trends. Only time will tell what Instagram will bring to the table in 2022 but thanks to Head of Instagram, Adam Mosseri, we know to expect a lot of change from Instagram this year!