Understanding Lead Generation Ads with Corey Cotnoir

What is a lead generation ad campaign? Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, sits down with Business Development Manager, Ryan Chiasson, to break down what a lead generation ad is and why it’s used more than any other advertising solution.

Corey: That’s what a lead ad is… a 3-step process without making the consumer ever leave Facebook to generate a lead.

 

Transition: Understanding Lead Generation Ads w/ Corey Cotnoir

 

Corey:  Lead ads through Facebook is a product that we lean on more than almost any other ad solution. Primarily, what that does is, it just allows an advertiser to generate a lead without making the consumer ever leave Facebook. So they just press that they’re interested, Facebook auto-fills their information because it knows it and because they’re logged into Facebook, and they press submit. 

 

Ryan: Yeah and what exactly do they see on their end just in terms of what the ad looks like and what it has them do?

 

Corey: Yeah so these ads are primarily only available to be placed on the newsfeed of an end user. So as they scroll through let’s say Facebook, they’re scrolling through their newsfeed, they’re seeing posts from friends and posts from family. Good advertisers will create content that blends into that newsfeed in a way that doesn’t make the user skip over it with ad blindness saying, “I’ve seen this ad before, I don’t want to read into this anymore”.

So from the users’ end, it really should look and feel just like something organic and something authentic that they are interested in. We’ve built products around this functionality, we do it for all our businesses, and we also automate the solution in certain verticals. It really really does work and it’s a really powerful tool but for the most part, these lead ads – and really every ad – should look and feel just like something that fits into the newsfeed of an end user.