Social Media Marketing Strategy for Franchises vs. Small Businesses

Social Media Marketing Strategy for Franchises vs. Small Businesses

“For larger businesses, it’s more about making sure their business is seen in the best light, and with small or medium-sized businesses it’s more about establishing their brand in the first place and then generating those leads and sales.” SocialMadeSimple’s Director of Client Services, Veronica Jackson, guides us through the differences in building a social media marketing strategy for franchises vs. small businesses.

10 Instagram Marketing Tips You Can’t Miss in 2021

10 Instagram Marketing Tips You Can’t Miss in 2021

It’s not enough to just have an Instagram account. Instagram’s multiple product launches coupled with growing social media marketing trends make it essential for keeping up with best practices for success in 2021.
Watch to learn 10 Instagram marketing tips you need to know to stand out on Instagram!

What to Consider When Running A Facebook Lead Generation Campaign

What to Consider When Running A Facebook Lead Generation Campaign

“Targeting, ad copy, imagery… I’m not just saying those need to be great – that’s obvious – but they need to be conducive for a lead strategy”. Watch our Chief Operating Officer, Corey Cotnoir share some commonly missed tips to consider for a successful Facebook lead generation campaign.

Understanding Lead Generation Ads with Corey Cotnoir

Understanding Lead Generation Ads with Corey Cotnoir

What is a lead generation ad campaign? Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, sits down with Business Development Manager, Ryan Chiasson, to break down what a lead generation ad is and why it’s used more than any other advertising solution.

Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper

Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper

“It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.” One of SocialMadeSimple’s Content Specialists, Trevor Cooper, sits down with Business Development Associate & host of the SocialMadeSimple Show, Ryan Chiasson, and shares some tips to consider when posting organic social media content.

Leveraging Twitter to Connect with Customers

Leveraging Twitter to Connect with Customers

“Twitter is definitely underutilized for businesses, as customer support… it’s more conversational and less intimidating.” SocialMadeSimple’s Business Development Associate, Ryan Chiasson, and Content Lead, Matt Krol, sit down and share their thoughts on how businesses can use Twitter to connect with their customers.

Quick Tip For Social Media Ad Campaigns with Hayley Kinne

Quick Tip For Social Media Ad Campaigns with Hayley Kinne

“One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.” SocialMadeSimple’s Strategic Program Manager, Hayley Kinne, sits down with Business Development Associate, Ryan Chiasson, to share a quick tip to consider when running a successful social media ad campaign.

How To Create Engaging Videos For Your Social Media

How To Create Engaging Videos For Your Social Media

How To Create Engaging Videos For Your Social Media Are you looking to connect and better-engage with your target audience by adding valuable content to your social media? The answer is easy: videos.  However, not just any videos; those that will be sure to create a...
How To Increase Employees’ Engagement On LinkedIn, And Why It’s Important

How To Increase Employees’ Engagement On LinkedIn, And Why It’s Important

Gaining visibility on LinkedIn is integral to any successful branding strategy. Keeping the company profile active and engaged is a crucial first step, but anybody who knows business understands that personal connections are everything, making employee engagement the key to gaining both leads and brand exposure through organic LinkedIn engagement.