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F45 Training

Fitness Franchise Marketing Case Study
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Challenge
facebook ads
SocialModo
Results

OVERVIEW

F45 Training franchise came to SocialMadeSimple in need of a strategy-driven solution that utilizes Facebook for lead generation in a way that’s cost-efficient, consistent, & effective.  

Today, we are the social media team for eight F45 locations (& counting)! 

Performance Results Preview

Total Impressions

Membership Leads

Total Engagements

The Client

F45 Training is a global fitness franchise with over 1,750 studios in 45 countries. 

What makes the fitness franchise unique is that F45 specializes in building communities through high-intensity, innovative, 45-minute group workouts.

f45 locations, f45 training, f45,
F45 Locations Use Facebook For Lead Generation, f45 locations, f45 training, f45 marketing

The Challenge

The challenge for F45 Training was to fully leverage the power of social media advertising to simultaneously build brand awareness and generate new business, cost-effectively.

Our Solution

Through localized strategy-driven ad campaigns on Facebook & Instagram, F45 franchisees generate a consistent flow of qualified customer leads while significantly expanding audience reach.

We create, monitor, and optimize Facebook and Instagram lead generation ad campaigns. These ads are designed to drive a steady flow of affordable and consistent gym membership sign-ups!

Our team executes a hyper-local advertising strategy to effectively generate the best results for each F45 franchisee.

Lead Generation Ads

  • Interested users submit their info directly on Facebook or Instagram. 
  • Lead info is delivered to F45’s CRM and email in real-time. 
  • Generate leads in the form of sign-ups by promoting various offers (7-day free trial, Circuit Breaker Challenge, etc.).

Ad Targeting Strategy

  • Location-Based: ZIP Code 
  • Lookalike Audience: F45 Customer Lists
  • Interest-Based: Physical fitness, High-intensity interval training, etc.
F45 Training Facebook Ads, f45 training, f45 training marketing, f45 marketing, f45 advertising
F45 Training Facebook Ads, f45 training, f45 training marketing, f45 marketing, f45 advertising

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SocialModo

With 24/7 access to SocialModo, our social marketing platform, F45 franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time. 

Each franchisee can be as hands-on or off as desired! 

SocialModo Analytics Page, men in kilts

Detailed Reporting

Each F45 franchisee receives comprehensive reporting via analytics dashboards and emails.

 

Access to Support

F45 Training’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.

Connected Platforms

Schedule & publish posts to each location’s Facebook and Instagram with a single click.

 

Content In Advance

We send bi-weekly emails to F45 franchisees for feedback and revisions to ensure all content exceeds expectations.

F45 Training Performance Results

Through the success of our strategy-driven Facebook ad campaigns, F45 franchisees have been effectively leveraging Facebook for lead generation to drive qualified leads while significantly boosting brand awareness. 

Total Impressions

Total Membership Leads

Total Engagements

Average Cost Per Lead

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