Become Our Next Success Story
F45 Locations Use Facebook For Lead Generation and Drive 2K Leads & Over 2.6 Million Ad Views
Fitness Franchise Marketing Case Study View Full Case Study
OVERVIEW
F45 Training franchise came to SocialMadeSimple in need of a strategy-driven solution that can utilize Facebook for lead generation in a way that’s cost-efficient, consistent, & effective. Â
Today, we are the social media team for seven F45 locations (& counting)!Â
Performance Results Preview
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Customer Leads
Total Reach
The Client
F45 Training is a global fitness franchise with over 1,750 studios in 45 countries.Â
What makes the fitness franchise unique is that F45 specializes in building communities through high-intensity, innovative, 45-minute group workouts.
The Challenge
The challenge for F45 Training was to fully leverage the power of social media advertising to simultaneously build brand awareness and generate new business, cost-effectively.
Our Solution
Through localized strategy-driven ad campaigns on Facebook & Instagram, F45 franchisees generate a consistent flow of qualified customer leads while significantly expanding audience reach.
Advertising Strategy
We create, monitor, and optimize Facebook and Instagram lead generation ad campaigns. These ads are designed to drive a steady flow of affordable and consistent gym membership sign-ups!
Our team executes a hyper-local advertising strategy to effectively generate the best results for each F45 franchisee.
Lead Generation Ads
- Interested users submit their info directly on Facebook or Instagram.Â
- Lead info is delivered to F45’s CRMÂ and email in real-time.Â
- Generate leads in the form of sign-ups by promoting various offers (7-day free trial, Circuit Breaker Challenge, etc.).
Ad Targeting Strategy
- Location-Based:Â ZIP CodeÂ
- Lookalike Audience: F45 Customer Lists
- Interest-Based: Physical fitness, High-intensity interval training, etc.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, our social marketing platform, F45 franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.Â
Each franchisee can be as hands-on or off as desired!Â
Detailed Reporting
Each F45 franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
F45 Training’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to F45 franchisees for feedback and revisions to ensure all content exceeds expectations.
F45 Training Performance Results
Through the success of our strategy-driven Facebook ad campaigns in the past year, F45 franchisees have been effectively leveraging Facebook for lead generation to drive qualified leads while significantly boosting brand awareness.Â
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Total Customer Leads
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Average Cost Per Lead
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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