Case Study
StretchMed Franchise Marketing Pilot
How 4 StretchMed locations generated over 400 new member leads in 90 days with SocialMadeSimple.
90
Days in Pilot Program
400+
New Member Leads Generated
4
Franchise Locations Participated
StretchMed is a fitness-based company solely focused on providing full-body 50-minute stretching sessions by professional therapists.
Four locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness and generate new member leads.
Today, we are the social media team for 40 StretchMed franchise locations.
Content
Strategy Implementation
We post 3x per week to each location’s Facebook page to spread awareness of StretchMed’s full-body stretching services and benefits.
Messaging
Using a professional and helpful tone, we educate users on how StretchMed is different from their competitors.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to an audience beyond existing followers.
Advertising
Strategy Implementation
StretchMed’s member prospecting lead generation campaigns aimed to drive new business and increase brand awareness.
Lead Generation
Users submit their information in a form on Facebook which is then delivered directly to StretchMed’s CRM in real time.
Targeting
We targeted individuals with behaviors and interests who are active or interested in health and fitness, going to the gym, or flexibility.
SocialModo
With SocialMadeSimple’s platform, SocialModo, StretchMed franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to StretchMed’s franchisees for feedback.
Reporting
Each franchisee receives detailed reports via email & their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook & Instagram with a single click.
Support
StretchMed’s dedicated Client Success Manager is available for phone or email support.
Results
Through the success of SocialMadeSimple’s 90-day Pilot Program, each StretchMed franchisee generated a consistent flow of tangible results. Following the pilot program, StretchMed named SocialMadeSimple a required vendor, and we’re currently fulfilling social media for forty franchise locations.
643K+
Impressions
197K+
Reach
5.9K+
Clicks
400+
Leads
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.