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Vacation Properties Rental Business Generates Over 17,400 Website Visits Per Year Using Paid Social Advertising

Vacation Properties Social Media Case Study
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Results
Solution
Content
Ads
Software

Marco Island Vacation Properties is a Florida-based real estate firm specializing in vacation rentals and has been introducing new visitors to Marco Island, located in Southwest Florida, since 1989.  

 

Being a family-owned and operated company, Marco Island Vacation Properties has limited resources to allocate towards digital marketing. They were in need of a social marketing program that, above all else, focused on driving website traffic, increasing brand awareness, and building engagement to book more vacation rentals.

Cost Per Link Click

New Facebook Page Likes Per Month

Average Link Clicks Per Month

Average Impressions Per Month

How We Do It

Vacation Properties Rental Business Generates Over 17,000 Website Visits Per Year Using Paid Social Advertising
Vacation Properties Rental Business Generates Over 17,000 Website Visits Per Year Using Paid Social Advertising

Dedicated Team of Experts

Marco Island Vacation Properties’ dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the brand and become an extension of their team. 

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are tailored to Marco Island Vacation Properties’ needs. We create, optimize, and manage Facebook and Instagram ads to achieve the desired objectives – website visits and vacation rental bookings! 

Consistent Social Presence

We create branded content on Facebook, Twitter, LinkedIn, and Instagram specifically about your business. These posts showcase the business, the people behind it, promotions, and services.

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Marco Island Vacation Properties views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

Custom Content

Published Everywhere

We schedule custom Marco Island Vacation Properties brand content across their Facebook, Twitter, LinkedIn pages (3 posts per week).

 

Expertly Crafted

Skillfully crafted social media posts that build credibility, showcase popular properties, and position Marco Island Vacation Properties as a leader in travel/leisure. 

 

Boosted To Your Audience

Our platform automatically turns our published content into boosted posts and serves them to Marco Island Vacation Properties’ target audience on Facebook and Instagram.

Vacation Properties Rental Business Generates Over 17,000 Website Visits Per Year Using Paid Social Advertising

Paid Social Advertising

By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world-class creative, SocialMadeSimple provides Marco Island Vacation Properties a social marketing program that drives results.

 

SocialMadeSimple has been executing a social marketing program that consistently increases brand awareness and drives website traffic.

Vacation Properties Rental Business Generates Over 17,000 Website Visits Per Year Using Paid Social Advertising, Marco islands vacation properties

Facebook & Instagram 

Create, run, and monitor hyper-targeted, local Facebook and Instagram ad campaigns, focusing on driving website traffic, building engagement with past and new customers, and increasing brand awareness. 

Hyper-Targeted Ads

Targeting primarily focused on social media users who’ve engaged with Marco Island Vacation Properties’ content, past customers, and interested buyers.

Website Traffic Campaigns

Stay ahead of competitors and book more vacation rentals by sharing available properties and promoting the brand in web traffic and page likes campaigns.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Marco Island Vacation Properties has the ability to view and manage editorial calendars, campaign stats, aggregated messages across all networks, and much more.

thatch sms analytics

Detailed Ad
Reporting

They receive comprehensive reporting via platform dashboards and emails.

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Social Networks

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click. 

Content Weeks In Advance

We send bi-weekly emails to Marco Island Vacation Properties for feedback and revisions.

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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