Become Our Next Success Story
Honor Yoga Franchise Drives 400+ Leads Through 90-Day Social Marketing Pilot Program
Franchise Marketing Pilot Program Case Study View Full Case Study
Honor Yoga is a yoga studio franchise offering beginner-friendly and accessible yoga opportunities for all ages, both at the local and global levels. That’s not all – They also provide in-studio and online yoga teacher training sessions! Honor Yoga was in need of a social marketing program that, above all else, drove tangible results best-suited for their goals.Â
In a 90-day pilot program, SocialMadeSimple became the social media team for five Honor Yoga locations with the goal of generating a consistent flow of results in the form of new members booking classes, teacher training sign-ups, & an increase in overall brand awareness.
Plano, TX • Naples, FL • Pennington, NJ • Cleveland, OH • Hamilton, NJ
90-Day Results
Total Impressions
Total Reach
Total Leads
Average Cost Per Lead
How We Do It
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Honor Yoga corporate to ensure all ads are on-brand.
Custom Content
Our team of expert content writers learn the Honor Yoga brand voice and create compelling, high-performing posts across Plano, Texas’ networks.
SocialModo
Honor Yoga has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.
Reporting & Support
The dedicated Client Success Manager is only one call away. Also, Honor Yoga receives a detailed breakdown of the campaigns’ progress through SocialModo.
Advertising Strategy
SocialMadeSimple created, monitored, and optimized Facebook and Instagram lead generation ad campaigns that consistently drove leads in the form of discount offers claimed and teacher training sign-ups.
Users submit their information directly through Facebook or Instagram to claim a discount (offer claim ads) or sign up for Honor Yoga’s teacher training program (teacher training ads).
Targeting Strategy
Offer Claim Ad Campaign
- Location-Based: 10+Â mi. radius
- Ages: 18 – 65+
- Interests:Â Mindfulness, Yoga, Lululemon, Health & Wellness, Athletica, etc.
*This is an example of targeting criteria, not an exhaustive list.
Teacher Training Ad Campaign
- Ages: 30 – 65+
- Job Title: Yoga Instructor or Yoga Teacher
- Interests: Yoga Alliance, Meditation, Health & Wellness, etc.
*This is an example of targeting criteria, not an exhaustive list.
Custom Content Strategy
SocialMadeSimple’s content team skillfully crafted on-brand social media posts for Honor Yoga’s Plano, Texas location.
Through the success of SocialMadeSimple’s content strategy, the franchisee’s organic content effectively built credibility, showcased the brand & its benefits, and positioned Honor Yoga as a leader in the industry.
Boosted Posts
- Sponsored content posts served to their target audience.
- Posts published 3x per week.
- Reaches an audience beyond existing followers.
Messaging
- Highlight the variety of classes offered.
- Promote Plano, TX studio opening.
- Encourage the audience to claim a discount offer.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With SocialModo, SocialMadeSimple’s proprietary platform, Honor Yoga’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Honor Yoga receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to SocialModo, allowing them to post content, make edits, view reporting, and more to the desired extent.
Connected Platforms
Schedule & publish posts to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content In Advance
We send bi-weekly emails to Honor Yoga franchisees for feedback and revisions to ensure all content exceeds expectations.
Franchise Marketing Pilot Results
Membership Offers Claimed
Offers Claimed (Leads)
Total Impressions
Average Cost Per Lead
Total Reach
*Fitness industry average cost per lead: $55
Teacher Training Ad Campaigns
Total Sign-Ups (Leads)
Total Impressions
Average Cost Per Lead
Total Reach
Organic Content Results
*One location only
Total Impressions
Total Post Engagements
Total Reach
Average Cost Per Post Engagement
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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