There are two things every good business should have; a franchise brand identity and customer loyalty. A franchise brand identity makes your business both easily identifiable and stand out using elements such as iconic branding colors or a catchy slogan. Customer loyalty is the result of attracting and retaining customers through factors such as brand familiarity, positive customer relations, and product quality. So how can you effectively run your business while managing both of these factors? That’s where social media comes in.

Franchise social media has the power to continue to build both your business’s franchise brand identity and customer loyalty. In this blog post, we’ll outline how this can be achieved, as well as some best practices for your brand to use in franchise social media.

Establishing a Strong Franchise Brand Identity on Social Media 

Having a strong franchise brand identity sets your business apart from your competition. It gives customers a sense of familiarity and recognizability of your business and your product. When it comes to translating and establishing a strong brand identity through franchise social media, here are several strategies to be considered.

Consistent visual branding on social media

What is your brand’s look? Adhering to branding with the same colors, logos, graphics, and fonts is essential when building your brand identity on franchise social media. You want your customers to see your content and immediately recognize your brand through those visual elements. It’s important that every piece of content your brand produces aligns with the look of your overall brand.

Consistent franchise messaging on social media

What is your brand trying to say? It is crucial to have consistent messaging about what you want to convey to your customers on franchise social media. If your social media posts don’t match what your brand is trying to convey, they will come off as inconsistent and unreliable to customers. Try to establish and implement this early on to avoid a lack of direction.

Use of franchise brand voice on social media

How is your brand trying to come across? Friendly? Informational? Sassy? Knowledgeable? Relatable? Your brand’s tone and voice can say a lot, literally. Once you’ve decided on your brand’s voice, make sure it shows in everything you do, including franchise social media posts. Using the right call to action to align with your brand’s voice and goals can make all the difference in attracting the right kind of customer.

Storytelling through franchise social media

What story is your brand trying to tell through social media? Every good brand has a story to tell, and your brand’s franchise social media should as well. In an article from Forbes, CEO, and Co-Founder of A Fresh Sip, Aishwarya Balaji, says, “By being specific and focused on your ‘why’ you are more likely to attract those that resonate with your message the most, and that will 100% build loyalty and translate to more sales.”.Knowing who you are and what your brand is about can help drive your brand’s story and franchise social media presence.

A great example of a franchise with a strong brand identity on social media is one of our partners at SocialMadeSimple, Floor Coverings International. View our case study here to learn how we used their brand identity to help drive tangible results on franchise social media.

Building Customer Loyalty Through Franchise Social Media

Customer loyalty is what keeps customers coming back to your business and drives new customers toward your brand. According to an article from Queue.It, “Customers who highly trust a brand are 88% more likely to buy from that brand again.” So, it’s important to have strategies like the ones below to keep those customers loyal to your brand in franchise social media.

Engagement with customers on social media

Engaging with customers regularly on your franchise’s social media channels is one of the easiest yet often overlooked ways to build brand loyalty online. Answering direct messages, replying to comments, liking comments, and sharing posts users tag you in are all simple yet effective ways to acknowledge your audience and keep your brand at the top of their minds.

Offering exclusive franchise promotions and discounts on social media

Promotions and discounts are among the most common ways to build customer loyalty. Developing exclusive offers for your customers and social media followers is a great way to drive excitement while fostering loyalty. If you can promote discounts exclusively to your social media followers, your customer loyalty can grow largely on franchise social media as well.

Providing excellent customer service on social media

Your brand should already be providing excellent customer service, especially on franchise social media. Nowadays, many customers will often turn to social media to praise or condemn a brand, so it’s important to be swift and sensitive when you approach your followers online. If you can help make something right for them online, it provides extra value to you as a brand and will make them feel comfortable buying from you again.

Sharing user-generated content on social media

User-generated content, or UGC, is an excellent way to both shoutout your followers and share authentic content from real customers on franchise social media. It shows how much your customers value your product and how much you value their loyalty to your brand. Read our blog here to learn more about the importance of User-generated content when it comes to customary loyalty.

Best Practices for Using Social Media to Build Brand Identity & Customer Loyalty

Now that you understand the importance of brand identity and customer loyalty through franchise social media, it’s time to take a look at some of the best practices when it comes to combining that with social media management and content creation.

Consistency in posting

You’ve heard it a million times, but consistency truly is key. Maintaining a regular posting cadence makes your brand appear reliable and trustworthy. Customers will expect you to be active on your franchise’s social media and responsive to comments and questions. Ensure you update them on any news regarding your franchise brand. 

Use of multimedia content

Variety is the spice of life, which is why it is important to post more than static images. Try to diversify your franchise social media feed with images, charts, text, video, etc. This will draw more attention to your brand and give you different ways to promote yourself online.

Using social listening tools

Social listening tools such as SocialMadeSimple’s SocialModo platform are great ways to not only organize and publish your content, but to manage your presence online. These tools allow your brand to track metrics and analytics of your content’s performance on franchise social media so you can determine what posts do and don’t work. This will help your brand’s content evolve and perform best with your audience.

One franchise that has effectively used social media to build brand identity and customer loyalty is Pestmaster. Review this case study to learn more! 

All in all, social media can play a large role in building a strong franchise brand identity and customer loyalty. If your brand is trying to prioritize social media in its marketing strategy, consider learning more about our 90-day free pilot program. Schedule a call to get started today!