Become Our Next Success Story

Pita Pit Franchise's Social Media Ad Campaigns Generate 367K+ Ad Views in 90 Days

Franchise Marketing Pilot Program Case Study
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Pita Pit is a North American quick-service restaurant franchise that serves pita sandwiches through online ordering, delivery, & catering to those craving a healthier alternative to fast-food.

 

The client was in need of a scalable social marketing program that could efficiently drive business & reach a wide audience. As a solution, five Pita Pit franchisees participated in a 90-day Franchise Marketing Pilot Program with the goal of providing measurable results in the form of online orders & brand awareness.

Total Impressions

Total Ad Clicks

Total Promo Codes Used

How We Do It

Dedicated Team of Experts

Pita Pit’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pita Pit brand and become an extension of their team. 

Consistent Social Presence

We created on-brand content on Facebook specifically about Pita Pit. These posts showcased the business, the people behind it, promotions, & delicious menu items.

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns were built to achieve Pita Pit‘s goals. We created, optimized, and managed Facebook and Instagram ads to meet the desired objectives – Encouraging customers to redeem a Buy One, Get One Free (BOGO) promo code!

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Pita Pit views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

Pita Pit Franchise Marketing
Pita Pit Franchise Marketing
Pita Pit Franchise Marketing

Custom Content

Published Everywhere

We scheduled & published content 3x/week across the connected social networks of each participating Pita Pit location.

Expertly Crafted

Skillfully crafted social media posts that built credibility, showcased happy customers, and positioned Pita Pit as a leader in the fast-food restaurant space.

Boosted To Your Audience

Our platform automatically turned our published content into boosted posts and served them to Pita Pit’s target audience.

franchise marketing pilot program

Paid Social Ads

BOGO Offer 

Each location drove traffic to a landing page where customers could redeem the BOGO offer & order directly

 

Targeting Strategy

  • Location-Based: 2 miles of each location
  • Ages: 20 – 60
  • Lookalike Audiences: Based on past customer lists and Facebook/Instagram engagement

*This is an example of targeting criteria, not an exhaustive list. 

Ad & Content Messaging

  • Utilize a fun & conversational tone
  • Create vibrant graphics & images of menu items
  • Healthy & delicious meals
Franchise pilot program increases web traffic

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Pita Pit franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

thatch sms analytics

Detailed Reporting

Pita Pit receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted 24/7 access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.

 

Content In Advance

We send bi-weekly emails to Pita Pit for any feedback and revisions.

Pilot Program Results

Total Impressions

Total Ad Clicks

Total Reach

Average Cost Per Click

Total Promo Codes Used

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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