The Growing Importance of Multi-Locational Marketing for Franchises

Multi-Locational Marketing

Top Challenge For Franchises (Social Media Edition)

One of the most difficult aspects of managing social media and digital marketing for a vast network of franchises is maintaining corporate-approved messaging while conveying the message in a localized voice and tone.

It can be unappealing and off-putting to prospective customers to be served a generic advertisement, especially if they know your company exists nationwide. Including elements like the business address, phone number, and website of the nearest location will add a more genuine feel to your ads. By setting brand guidelines at the corporate level, the franchise is far more recognizable, there is more ease in building a loyal relationship with the brand, and local Pages give off a more professional look.

 

SocialMadeSimple’s Solution For Multi-Locational Marketing 

At SocialMadeSimple, we offer a unique blend of automated and handcrafted social media content and ads that we can deliver to your franchisees so they can maintain brand integrity and your desired messaging while maintaining a genuinely local voice. 

We specialize in designing and managing location-based advertising campaigns on all social media platforms. For each of our clients, we create a digital library of tested corporate marketing assets that is delivered across all locations.

Using a special blend of technology and human intelligence, we bring our expertly crafted social media content and automated advertising to multi-location businesses across the country. We operate across all social platforms and can white-label our services to meet your needs.

Our proprietary platform, SocialModo, allows us to execute your social marketing strategy at scale by serving hyper-local ads to your various local audiences across the country. Advertisements are further customized by substituting location-conditional content (address, phone number, website, etc.) for each of your franchisees.

SocialMadeSimple is one of the most affordable multi-locational marketing solutions out there for franchises. Don’t believe it? Check out how we compare to top competitors! For more information about our services, schedule a call with us.

 

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