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Franchise Marketing Pilot Generates 367,000 Impressions For Pita Pit

Franchise Marketing Pilot Program Case Study
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Pita Pit is a North American quick-service restaurant franchise that serves pita sandwiches to those craving a healthier alternative to fast-food.

 

In July 2021, SocialMadeSimple began a 90-day Franchise Marketing Pilot Program with the goal of providing measurable results in the form of online orders & raising brand awareness.

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How We Do It

Dedicated Team of Experts

Pita Pit’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pita Pit brand and become an extension of their team. 

Consistent Social Presence

We create branded content on Facebook, and Instagram specifically about Pita Pit. These posts showcase the business, the people behind it, promotions, & services.

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are built to achieve Pita Pit‘s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – we encouraged customers to redeem a Buy One, Get One Free (BOGO) promo code!

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Pita Pit views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

Custom Content

Published Everywhere

We schedule content across Facebook, Twitter, LinkedIn, and Instagram. 

Expertly Crafted

Skillfully crafted social media posts that build credibility, showcase application benefits, and position Pita Pit as a leader in the fast-food restaurant space.

Boosted To Your Audience

Our platform automatically turns our published content into boosted posts and serves them to Pita Pit’s target audience.

franchise marketing pilot program

Paid Social Ads

For the duration of the Pilot Program, SocialMadeSimple became the social media team for 5 Pita Pit locations & executed high-performing campaigns by producing world-class creative, reaching their marketing personas, and optimizing strategies for best results.

 

Through the success of these ads, Pita Pit generated a consistent flow of online orders & brand recognition.

BOGO Offer 

Each location drove traffic to a landing page where customers could redeem the BOGO offer & order directly

 

Targeting Strategy

  • Location-Based: 2 miles of each location
  • Ages: 20 – 60
  • Lookalike Audiences: Based on past customer lists and Facebook/Instagram engagement

*This is an example of targeting criteria, not an exhaustive list. 

Ad & Content Messaging

  • Fun & conversational tone
  • Vibrant graphics & images of menu items
  • Healthy & delicious meals
Franchise pilot program increases web traffic

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Pita Pit franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

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Detailed Reporting

Pita Pit receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Pita Pit for feedback and revisions.

Pilot Program Results

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Total Reach

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Where Are They Now?

After seeing success in their free 90-day Franchise Marketing Pilot Program, 80% of Pita Pit’s locations in the program signed up with SocialMadeSimple to continue building success through custom advertising campaigns.

What does the Franchise Marketing Program include?

  • Unified & cohesive custom social media strategy behind every advertisement.

  • Pita Pit’s very own social media team includes a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists.

  • Simplified reporting through SocialModo to involve Pita Pit in the process as much or as little as desired. 

Franchise marketing pilot program

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