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Ice Cream Franchise Generates 3,000 Claimed Offers at $0.55 Per Offer With Facebook Advertising
Franchise Marketing Pilot Program Case Study View Full Case Study
Milkster Nitrogen Creamery is an ice cream franchise that uses liquid nitrogen to custom-make every order. They were in need of a social marketing strategy that effectively generated tangible results.
In a 90-day pilot program, SocialMadeSimple became the social media team for five Milkster locations with the goal of generating a consistent flow of results in the form of in-store visits, sales, & an increase in overall brand awareness.
Toledo, OH • Northville, MI • Albion, MI • Eaton Rapids, MI • Jonesville, MI
90-Day Results
Total Impressions
Total Reach
Offers Claimed
Messenger Conversations Started
How We Do It
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Milkster corporate to ensure all ads are on-brand.
Custom Content
Our team of expert content writers learn the Milkster brand voice and create compelling, high-performing posts across the locations’ networks.
SocialModo
Milkster franchisees have access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.
Reporting & Support
The dedicated Client Success Manager is only one call away. Also, Milkster receives a detailed breakdown of the campaigns’ progress through SocialModo.
Advertising Strategy
We utilized Facebook Messenger ad campaigns to promote a Buy One Get One Free (BOGO) offer that drove leads in the form of discount offers claimed, conversations started, and brand awareness.
Using high-quality imagery and advanced targeting, we generated a consistent flow of offer downloads and Messenger conversations.
Targeting
- Location-Based: 5+mi. radius
- Ages: 18 – 65+
- Interest-Based: Ice Cream Parlor, Dessert,Â
Häagen-Dazs, Ben & Jerry’s, etc.
*Example of targeting parameters, not an exhaustive list
Custom Content Strategy
SocialMadeSimple’s content team skillfully crafted on-brand social media posts for Milkster’s franchisees.
Through the success of SocialMadeSimple’s content strategy, Milkster’s organic content effectively built credibility, showcased the brand & its benefits, and positioned them as a leader in the industry.
Boosted Posts
- Sponsored content posts served to their target audience.
- Posts published 3x per week.
- Reaches an audience beyond existing followers.
Messaging
- Fun & conversational tone.
- Vibrant imagery highlighting
endless flavors. - Encourage the audience to redeem a discount offer.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With SocialModo, SocialMadeSimple’s proprietary platform, Milkster’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Franchisees receive comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to SocialModo, allowing them to post content, make edits, view reporting, and more to the desired extent.
Connected Platforms
Schedule & publish posts to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content In Advance
We send bi-weekly emails to Milkster franchisees for feedback and revisions to ensure all content exceeds expectations.
Franchise Marketing Pilot Results
Offers Claimed (Leads)
Total Impressions
Average Cost Per Lead
Total Reach
Messenger Conversations Started
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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SocialModo