Case Study
Handyman Connection
Franchise Marketing Pilot
How SocialMadeSimple generated 137 customer leads and 112 franchise owner leads in 90 days.
90
Days in Pilot Program
249
Total Leads Generated
5
Franchise Locations Participated
Handyman Connection offers professional and reliable handyman services to homeowners looking for home repairs.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and recruit franchise owners.
Mississauga • Red Deer • Saskatoon • Kitchener • York
Content Posts
Strategy Implementation
We posted 3x per week to each location’s Facebook & Instagram pages. These social media posts focused on promoting Handyman Connection’s customer testimonials, services, and solutions with a community/family focused voice.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
429K+
Impressions
213K+
Reach
260+
Clicks
202
Posts Published
Client Prospecting Ads
Strategy Implementation
Handyman Connection’s lead generation ad campaigns aimed to drive new business, increase brand awareness, and encourage engagement by highlighting their services, what makes them different, and promoting a free quote offer.
Targeting
We used lookalike and retargeting audiences to target homeowners in need of home services for projects of any size, but particularly highlighted bigger projects.
90-Day Results
106K+
Impressions
137+
Leads
2.1K+
Clicks
$14.78
Avg. CPL
Franchise Development Ads
Strategy Implementation
Handyman Connection’s franchise development lead generation ad campaigns aimed to recruit new franchise owners by highlighting the beneficial aspects of franchising, including a proven business model that provides ongoing training, support, and flexibility.
Targeting
We targeted entrepreneurs, small business owners, and craftsmen who showed interest in expanding their business.
90-Day Results
80K+
Impressions
112
Leads
1.4K+
Clicks
$13.15
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Handyman Connection’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
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SocialModo
With SocialMadeSimple’s platform, SocialModo, Handyman Connection franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Handyman Connection’s franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Handyman Connection’s Client Success Manager is available for phone or email support.
90-Day Pilot Impact
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.