How to Establish a Successful Content Marketing Strategy For Your Franchise Business
by Sarah Kiburz
Strategy-driven social media content delights the customer and garners awareness for your business. So, where should a franchise owner invest their time? Here, we share five elements of a successful content marketing strategy:
1. Establish Goals Beforehand
Creating SMART goals and clarifying where your strategy needs to take your brand is the first step. Distinguish between if you’d like to run leads-focused campaigns or brand awareness campaigns. For example, “I’d like this campaign to increase Facebook Page engagement by 50% over 2 months.” Pull a number out and adjust over time if needed!
Determining your franchise’s specific organic media vs paid social media mix is also crucial. Finally, set a budget and realize that organic is cheaper than paid.
2. Create Customer Personas
Franchises must have a clearly defined audience! Seniors may value a more personal relationship with your business and look for someone they can trust, whereas Millennials value text updates, someone who will do the service quickly and affordably.
Just as McDonald’s has their dollar menu and normal menu, your business can and should adjust its content marketing strategy according to who you’re targeting.
3. Decide What Channels to Pursue
TikTok reaches a younger audience, whereas print or TV ads reach older audiences. Facebook tends to have an older audience as well, while Instagram is somewhere in the middle. Find out where your buyers are engaging online and meet them where they’re at!
4. Create Meaningful Content
Feature content that focuses on satisfying buyers’ needs! Social media content must be valuable, relevant, and consistent to drive action. There is a place for short and long-form content, which circles back to understanding how your audience looks for your products or services and should help you tailor your content. Make it easily digestible and write in an active voice!
Above all, your social media content should be consistent and provide value.
5. Adjust and Optimize
Some content will perform better than others, so focus on the high-performing content while discarding content that is not working!
Analytics play a crucial role in strategy, so pay attention to the numbers when adjusting and optimizing your content marketing strategy. Consider choosing KPIs and using them to track how content performs!
In conclusion, ask yourself: What would it mean if customers looked forward to receiving your marketing? Every franchise has something to offer, it’s about framing the benefits rather than selling! To get your content marketing strategy ahead of the game this upcoming year, here are three content marketing strategies to explore in 2023.
If you found this blog helpful, schedule a call with us for more information!
Client Success Stories
To be a successful marketer in the digital world, you must be consistently evolving, pivoting, and understanding the ever-changing landscape. With these changes and evolutions, franchise marketing agencies must maintain brand consistency. The audience a franchise...
One of the most common missteps when creating your Meta Ads plan is deciding on your campaign objective. Every objective is different and is aimed toward achieving specific results. If your objective is not aligned to the results you're seeking, then your campaign is...
Bread Bakery Franchise Increases Facebook Page Likes By 3,883% With Franchise Marketing Pilot Program
Become Our Next Success Story Great Harvest Bread Company is a bread bakery franchise with over 200 store locations across the United States. SocialMadeSimple became the social media team for five Great Harvest Bread Co. locations with the goal of generating...