Setting SMART Social Media Goals

by | Mar 26, 2020

Setting SMART Social Media Goals

Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is the sale of an item or service (how you make your money). However,  a campaign with the main goal of increasing brand awareness or customer engagement can be just as beneficial to a business as a conversion-driven campaign in the long-run. Once you establish your main goal, this will help you make decisions about crafting the content you will be publishing on your social media pages. 


How will a business goal help my marketing campaign?


Clear business goals will help you determine many major aspects of a marketing campaign, including:

  • The best networks to focus on (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • How much budget to allocate to each campaign
  • Your audience or the people you’re trying to reach
  • The method you’ll use to determine the success of your campaigns (KPIs)
  • The collateral you’ll need to create


What do my business goals need to look like?


Be SMART about your business goals! 


SMART Goals, Specific, Measurable, Achievable, Relevant, Time-bound


If your business goals include all of these aspects, you’re on the right track to success.


How do I know if my business goals are SMART?


Take a look at the following SMART business goal


Mike’s Pizzeria sells 50 pizzas per day during the weekend but only sells 15 pizzas per day during weekdays. Their goal is to increase pizza sales to 25 pizzas per day during weekdays by the end of April. 


Specific – Their goal has a clearly defined number of pizzas they want to sell per weekday. 25 pizzas per weekday is specific.


Measurable – The number of pizza sales can easily be measured.


Achievable – Increasing sales by 10 pizzas, especially when they’re selling 50 pizzas per day during the weekend, is achievable. 


Relevant – It makes sense to maximize sales during slow times. They’re already busy on the weekends.


Time-bound – They have until the end of April to achieve their goal.


Now What?


Now that you know why it’s important to develop goals and you know what SMART goals look like, it’s time to start. It shouldn’t take you long to jot down a SMART business goal. 


As always, if you’re having trouble coming up with goals or you’d like to learn more about the social media services offered by SocialMadeSimple, schedule a call with our team. We’re here to help your business succeed.