Case Study
B3 Franchise Marketing Pilot
How SocialMadeSimple generated 99 customer leads and 57 franchise owner leads in 90 days.
90
Days in Pilot Program
156
Total Leads Generated
5
Franchise Locations Participated
Bricks Bots & Beakers (B3) is a childrens’ education company that provides a full range of STEAM (Science, Technology, Engineering, Art, Math) classes, camps, parties, field trips, and workshops.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and recruit franchise owners.
South Florida • Skylands, NJ • Plano, TX • Blacksburg, VA • Jacksonville, FL
Content Posts
Strategy Implementation
We posted 3x per week to each location’s Facebook & Instagram pages. These social media posts focused on promoting B3’s Summer Camps, events, and services.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
232K+
Impressions
125K+
Reach
230+
Clicks
266
Posts Published
Client Prospecting Ads
Strategy Implementation
B3’s client prospecting lead generation ad campaigns aimed to drive new business by highlighting their summer camps and urging parents to register their children before spots filled up.
Targeting
We used lookalike and retargeting audiences to target parents and grandparents of grade/middle school children interested in primary education and STEAM-based subjects (science, math, engineering, etc.).
90-Day Results
88K+
Impressions
99+
Leads
1.5K+
Clicks
$20.56
Avg. CPL
Franchise Development Ads
Strategy Implementation
B3’s franchise development lead generation ad campaigns aimed at recruiting qualified franchise owners by highlighting the benefits of owning a B3 franchise, including low start-up costs and flexibility.
Targeting
We targeted entrepreneurs and people aged 25-65+ located in Florida, Georgia, North Carolina, Tennessee, and Texas who showed interest in STEAM-based subjects (science, math, engineering, etc.).
90-Day Results
38K+
Impressions
57
Leads
820+
Clicks
$22.79
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to B3’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
.
SocialModo
With SocialMadeSimple’s platform, SocialModo, B3 franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to B3’s franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
B3’s Client Success Manager is available for phone or email support.
90-Day Pilot Impact
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.