Become Our Next Success Story
Club Z! Uses Social Media for Tutoring Services To Generate 20+ Leads with Facebook Ads
Franchise Marketing Case Study View Full Case Study
OVERVIEW
Club Z! came to SocialMadeSimple in need of a social media marketing program that could effectively build brand awareness, drive sales, and generate qualified customer leads for each franchisee location.
Today, we are the preferred social media vendor for Club Z!
Performance Results Preview
Total Ad Views
Total Reach
Total Clicks
Total Leads
The Client
Club Z! is a national brand focused on tutoring kids in grades from Kindergarten – High School. Club Z! was looking for an effective and scalable social media advertising strategy to generate customer leads and drive brand awareness.
Club Z! participated in a free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the social media team for five franchisee locations.
The Challenge
The challenge for Club Z! was to fully leverage social media to simultaneously drive brand awareness and generate new business, cost-effectively.
Our Solution
SocialMadeSimple has become the social media team for 5 Club Z! franchisees (& counting). We create localized strategy-driven ad campaigns on Facebook & Instagram. Additionally, we publish custom on-brand content posts across Club Z!’s social networks.
Custom Content Strategy
SocialMadeSimple posts custom content to each location’s Facebook Page 3x per week to build trust & engagement with local audiences and position Club Z! as a leader in the industry.
These social media posts are skillfully crafted, maintain a consistent posting frequency, and are continuously optimized for the best results in the form of engagement and brand awareness.
Boosted Posts
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Reach a wider audience beyond the Page’s existing followers.
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Posts are displayed with a similar appearance to sponsored paid ads and have a call-to-action button.
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Ability to leverage Facebook’s hyper-targeting tools to place posts in front of the right people.
Messaging
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Highlight seasonal content, parent/teacher conferences, test preparation, and seasonal holidays as additional reasons to seek help.
- Call attention to Club Z!’s services, and benefits.
Advertising Strategy
For the first two months, we created and optimized page likes campaigns to increase visibility and establish each location’s Facebook page as a legitimate profile.
Additionally, the page likes campaigns allowed us to build robust retargeting audiences for future lead generation campaigns.
In month three, we launched lead generation advertisements to drive high-quality, exclusive sales leads. Lead generation ad campaigns primarily focused on promoting the “Free Session” offer.
Page Likes Ads
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A goal of generating new page likes for all Club Z! Pages
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Raise brand awareness, build a community for the brand, and build robust retargeting audiences
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Focused primarily on the parents of children and homeschooling, but also older students looking for personalized tutoring
Lead Gen Ads
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A goal of generating new and qualified sales leads
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Interested users submit their info directly on Facebook, then delivered to Club Z!’s CRM in real-time
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Primarily focused on promoting their “Free Session” offer
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, our social marketing platform, Club Z! franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Each franchisee can be as hands-on or off as desired!
Detailed Reporting
Each Club Z! franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Club Z!’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Club Z! franchisees for feedback and revisions to ensure all content exceeds expectations.
Club Z! Performance Results
Today, SocialMadeSimple is the social media team for 5 locations (& counting) and is Club Z!’s preferred social media vendor.
Here’s a peek at total performance results from their first 90 days!
Total Impressions
Total Ad Views
Total Clicks
Total Reach
Total Sales Leads
New Page Likes
Become Our Next Success Story
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