“Targeting, ad copy, imagery… I’m not just saying those need to be great – that’s obvious – but they need to be conducive for a lead strategy”. Watch our Chief Operating Officer, Corey Cotnoir share some commonly missed tips to consider for a successful Facebook lead generation campaign.
A word of advice to businesses from our marketing manager! SocialMadeSimple’s marketing manager, Taylor Sack, simplifies the differences between organic vs. paid social media marketing, the unique value that each bring for your business, and the reason why you need both strategies to drive REAL results.
2020 was the year of home workout videos, face mask-making tutorials, virtual concerts, and much more; all based on YouTube’s Culture & Trends Report. Here, we break down Youtube’s recently released 2020 Culture & Trends Report and what this means for marketers and video trends for 2021.
“People think it’s a good filler when, in reality, it’s an extremely powerful advertising medium where you can serve ads exactly to your desired audience… if you take a step back and think about it – it’s massive!” Dan Black, JustListed.Social Product Specialist, shares two of the most common misconceptions about real estate social media marketing.
“I think the biggest thing is just doing it: getting on social consistently, posting, listening to your customers, seeing what they want to see, and providing them with some sort of value.” Taylor Sack, SocialMadeSimple’s Marketing Manager, sits down with Business Development Manager & host of the SMS Show, Ryan Chiasson, to share a word of advice for businesses about digital marketing in 2021 and just how crucial it is to build your social media presence.
Throughout the growth of your business, you will likely be faced with the ultimate question: should I hire in-house marketers or a marketing agency? Although there is no right or wrong answer, this article highlights some of the most important factors to consider before any decisions are made.
“It’s not a sales pitch…it’s content that directly relates to your niche and provides them valuable knowledge.” Watch SocialMadeSimple’s Content Lead, Matt Krol, chat with Business Development Manager, Ryan Chiasson, about posting organic content to social media and how business owners can provide their audience with more value through general interest posts.
“There is one component of social media advertising that never changes and probably will never change; and that is brand consistency.” Hayley Kinne, SocialMadeSimple’s Strategic Program Manager, sits down with Business Development Associate, Ryan Chiasson, to share a tip all business owners should consider for growing a brand successfully through social media advertising: maintaining brand consistency.
“Boosted posts definitely add value because if a page only has 40 people that like it, the organic content is limited to the 40 people that follow that page.” Listen to SocialMadeSimple’s Content Lead, Matt Krol, break down the difference between an organic social post and a boosted post, and why a boosted post brings more value!
“Paid social gets new leads, while organic social gets those leads to stay, engage, and become an active customer. This is why you need a healthy balance for a sustainable strategy.” In the world of social media marketing, the secret to maximizing results is not as simple as choosing between either organic content or paid social advertising. Although I’ll let you in on the true secret… it’s both!