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What to Consider When Running A Facebook Lead Generation Campaign

What to Consider When Running A Facebook Lead Generation Campaign

“Targeting, ad copy, imagery… I’m not just saying those need to be great – that’s obvious – but they need to be conducive for a lead strategy”. Watch our Chief Operating Officer, Corey Cotnoir share some commonly missed tips to consider for a successful Facebook lead generation campaign.

Biggest Misconceptions About Social Media Marketing in the Real Estate Industry

Biggest Misconceptions About Social Media Marketing in the Real Estate Industry

“People think it’s a good filler when, in reality, it’s an extremely powerful advertising medium where you can serve ads exactly to your desired audience… if you take a step back and think about it – it’s massive!” Dan Black, JustListed.Social Product Specialist, shares two of the most common misconceptions about real estate social media marketing.

Advice From Our Marketing Manager: Digital Marketing in 2021

Advice From Our Marketing Manager: Digital Marketing in 2021

“I think the biggest thing is just doing it: getting on social consistently, posting, listening to your customers, seeing what they want to see, and providing them with some sort of value.” Taylor Sack, SocialMadeSimple’s Marketing Manager, sits down with Business Development Manager & host of the SMS Show, Ryan Chiasson, to share a word of advice for businesses about digital marketing in 2021 and just how crucial it is to build your social media presence.

In-House Marketing vs. Agency Marketing: Which Should I Hire?

In-House Marketing vs. Agency Marketing: Which Should I Hire?

Throughout the growth of your business, you will likely be faced with the ultimate question: should I hire in-house marketers or a marketing agency? Although there is no right or wrong answer, this article highlights some of the most important factors to consider before any decisions are made.

The Value of Posting Organic Content with Content Lead, Matt Krol

The Value of Posting Organic Content with Content Lead, Matt Krol

“It’s not a sales pitch…it’s content that directly relates to your niche and provides them valuable knowledge.” Watch SocialMadeSimple’s Content Lead, Matt Krol, chat with Business Development Manager, Ryan Chiasson, about posting organic content to social media and how business owners can provide their audience with more value through general interest posts.

The True Value of Maintaining Brand Consistency

The True Value of Maintaining Brand Consistency

“There is one component of social media advertising that never changes and probably will never change; and that is brand consistency.” Hayley Kinne, SocialMadeSimple’s Strategic Program Manager, sits down with Business Development Associate, Ryan Chiasson, to share a tip all business owners should consider for growing a brand successfully through social media advertising: maintaining brand consistency.

Organic Posts vs. Boosted Posts with Matt Krol

Organic Posts vs. Boosted Posts with Matt Krol

“Boosted posts definitely add value because if a page only has 40 people that like it, the organic content is limited to the 40 people that follow that page.” Listen to SocialMadeSimple’s Content Lead, Matt Krol, break down the difference between an organic social post and a boosted post, and why a boosted post brings more value!

Organic Content vs. Paid Social: How to Get Your Business Results

Organic Content vs. Paid Social: How to Get Your Business Results

“Paid social gets new leads, while organic social gets those leads to stay, engage, and become an active customer. This is why you need a healthy balance for a sustainable strategy.” In the world of social media marketing, the secret to maximizing results is not as simple as choosing between either organic content or paid social advertising. Although I’ll let you in on the true secret… it’s both!