Become Our Next Success Story

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Medical Practice Social Media Marketing Case Study

Medical Practice Case Study
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OVERVIEW

Partnering with a medical practice growth provider since 2019, SocialMadeSimple produces social media content for more than 1,000 active medical practices across North America.

Our clients are primarily looking to drive brand awareness and web traffic by maintaining a consistent social media presence.

2022 Healthcare Results Preview

Total Impressions

Total Click

Posts Published

Avg. Cost Per Appointment

Custom Content Strategy

Medical Practice Content Example

SocialMadeSimple specializes in creating custom social media content for businesses to increase engagement and brand awareness.

For our medical clients, we post custom content on each location’s Facebook & Instagram pages three times per week to build trust and engagement with local audiences and position their business as an industry leader. 

These posts are skillfully crafted, and a consistent posting frequency is maintained. Additionally, SocialMadeSimple automatically boosts custom content with an advertising budget, allowing the posts to reach a target audience beyond existing followers.

Boosted Posts

  • SocialModo turns high-performing content into boosted posts.
  • Boosted posts are served to a target audience to maximize engagement.
  • Reach an audience beyond each location’s existing followers.

Goals

Build credibility and trust
Educate individuals about the medical practice, their services, and the benefits
Re-engage past customers
• Allow the medical practice to remain competitive with businesses who are regularly posting to social media.

To maximize results, SocialMadeSimple combined a data-backed strategy around localized social media advertising campaigns.

Lead Generation

  • Utilizing Facebook and Instagram, we ran and optimized lead generation campaigns to book medical appointments.
  • Users submit their information to schedule an appointment directly on Facebook or Instagram.
  • Lead information is delivered directly to the medical company’s email in real-time.

Targeting

Location-Based: ZIP Code
Age
• Gender
• Interest-Based: (i.e. Dermatology, Healthcare, Dentures, Botox, etc.)

Medical Practice example lead generation ad

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SocialModo

View and manage content calendars, campaign stats, and aggregated messages across Facebook and Instagram in real-time with 24/7 access to SocialModo, our social marketing platform.

Each location can be as hands-on or off as desired!

SocialModo Analytics Page, men in kilts
social media for recruitment, social media calendar, social marketing platform

Detailed Reporting

Each Medical practice receives comprehensive reporting via analytics dashboards and emails.

 

Access to Support

Each dedicated Client Success Manager is easily accessible for support or updates on campaign performance.

Connected Platforms

Schedule & publish posts to each location’s Facebook and Instagram with a single click.

 

Content In Advance

We send bi-weekly emails to clients for feedback and revisions to ensure all content exceeds expectations.

2022 Social Media Results

Combining consistent custom content and targeted advertising campaigns, SocialMadeSimple generates affordable customer leads and substantial brand awareness for over 1,000 participating medical businesses.

Average Cost Per Appointment

Total Impressions

Total Posts Likes

Total Posts Published

Total Posts Clicks

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