Entrepreneur recently released its list of the Top 150 Fastest-Growing Franchises of 2025, and the data is more than a sign of industry momentum—it’s a roadmap for franchise marketers.

With 11,294 new franchise units added across the U.S. and Canada from July 2023 to July 2024, the list reflects a 9.5% year-over-year increase in unit growth. That’s a big leap, especially in a landscape where inflation, workforce shifts, and digital transformation continue to challenge franchise brands.

So, what does this mean for franchise decision-makers looking to stay competitive in a fast-growing market?

Let’s explore how this growth trend impacts franchise marketing, what it means for your local strategy, and how SocialMadeSimple, powered by Modo AI, is helping brands scale effectively across North America.

Franchising Is Booming, But So Is the Competition

More growth means more opportunity, but it also means more noise. With thousands of new franchise units launching in a single year, standing out in local markets is more difficult than ever.

Each new unit adds another competitor to local advertising spaces, social feeds, and search results. Whether you’re a food concept, home service brand, or boutique fitness studio, the challenge is the same: How do you maintain brand consistency while giving each location a competitive local edge?

This is where your marketing strategy can make or break your expansion.

Why Top-Growth Franchises Succeed (Hint: It’s More Than Just Product)

Growth doesn’t happen in a vacuum. Franchises that scale fast tend to have a few things in common:

• Clear, repeatable operations
• Strong brand recognition
• Marketing systems that scale without sacrificing local flavor

Franchisors that provide turnkey, automated, and high-performing marketing support make it easier for franchisees to hit the ground running. That support also builds trust with prospective owners—making development conversations easier and more effective.

At SocialMadeSimple, we’ve seen this play out across verticals. Our social media programs have helped brands like Weed Man, Handyman Connection, and HOTWORX scale with confidence.

The Local Visibility Challenge: Why One-Size-Fits-All Marketing Fails

When growth is fast, marketing can get messy.

• One location runs local content; another reposts corporate material.
• Ads are run inconsistently.
• Metrics are hard to track across markets.

That inconsistency slows growth, weakens brand equity, and frustrates franchisees.

High-growth franchises solve this with centralized systems that empower local execution. They use tools that deliver:

• Brand-consistent creative assets
• Regionally relevant messaging
• Location-specific lead generation
• Cross-platform reporting

That’s what SocialMadeSimple delivers at scale.

SocialMadeSimple: Built to Scale With Your Franchise

We specialize in franchise marketing—which means we understand your structure, your challenges, and your growth goals. Powered by Modo AI, our platform and team offer:

• Custom local content for each franchisee
• Paid ads tailored by market, behavior, and business goals
• Franchise development campaigns to attract new franchisees
• Recruitment campaigns to fill local roles fast
• Analytics dashboards that franchisees and franchisors both love

And we do it with real people + AI that actually understands your brand.

Marketing Tips for Fast-Growth Franchises

Whether you’re on the Fastest-Growing list or aspiring to be, here are 5 ways to align your marketing strategy with expansion:

1. Start With Local Relevance

Generic corporate content doesn’t move the needle locally. Use tools that personalize content to each community.

2. Train Franchisees With Tools, Not Just Guides

Provide access to marketing platforms that make execution easy. Our SocialModo dashboard makes it simple for any franchisee to review and approve content, run Meta ad campaigns in seconds, and access reporting 24/7.

3. Automate Ads With Real-Time Optimization

Don’t let franchisees run paid ads manually. Let AI optimize for them. Modo AI monitors campaign performance and adjusts spend for best results.

4. Consolidate Performance Data

Measure what matters. Integrate social, ad, and lead performance into one report. This improves decision-making at both the brand and franchisee levels.

5. Tell the Growth Story

Growth attracts growth. Highlight your unit openings and success stories across social and franchise development campaigns. Our team helps brands showcase milestones that inspire prospects and customers alike.

Ready to Scale Smarter?

The franchise world is expanding fast. But fast growth without smart marketing can lead to burnout, waste, and lost opportunities.

SocialMadeSimple helps franchise brands scale with precision, clarity, and confidence. Whether you’re adding five units or 500, we build scalable, data-driven marketing systems tailored to your goals.

See how SocialMadeSimple, powered by Modo AI, can grow your franchise. Request a demo today.