Case Study
HOTWORX
Franchise Development
From 3 to 1,500+ locations: How SocialMadeSimple fueled HOTWORX’s franchise growth.
1,500
Locations
1.5M+
Total Franchise Leads
Award Recognition
Vendor of the Year!
HOTWORX is a fitness franchise that combines infrared heat with various forms of exercise, such as yoga, Pilates, and high-intensity interval training (HIIT), inside heated saunas. The infrared energy increases circulation, promotes detoxification, and helps burn more calories in shorter sessions, making workouts more efficient.
With 24/7 access and a self-guided virtual training system, HOTWORX offers members the convenience of working out anytime while reducing franchisees’ staffing needs. The franchise’s unique approach to fitness and low-overhead business model has driven its rapid expansion, making it a popular choice for both fitness enthusiasts and aspiring franchise owners.
Franchise Development Overview
SocialMadeSimple produces leads qualified to purchase and operate new franchise locations both domestically and internationally. We target specific markets where the franchise is looking to grow, ensuring we reach the right audience in the right locations. These strategic campaigns consist of serving optimized ads on both Facebook and Instagram.
In addition to interest-based targeting, SocialMadeSimple uses “lookalike” audiences to generate new franchise leads globally based on a large set of proprietary data from over a decade of ads. Our goal is to yield a substantial return on investment for the franchisor and help grow the franchise quickly.
Geographic Strategy
- Domestic Campaigns: Generate a consistent, high-volume flow of financially qualified franchisee leads in targeted US markets.
- International Campaigns: Pursue master franchisors internationally while selling additional franchises in existing markets.
Geographic Strategy
- Location-Based: Zip + postal codes
- Lookalike Audiences: Based on past leads or customer lists
- Personas: Entrepreneurs, existing franchise owners, business owners, and high-net-worth individuals
- Retargeting: Retarget website visitors or engaged social media users
These parameters are just key highlights and do not represent all targeting details.*
HOTWORX Franchise Growth
1.9B
Total Impressions
29.5M
Total Engagements
1.5M+
Leads
Generated
$15
Cost Per
Lead
$1085
Cost Per Studio Acquisition
When HOTWORX partnered with SocialMadeSimple in 2017, they had just 3 open locations. Unsure of how to scale their franchise network, particularly with the upfront franchise investment, it came to us looking for a solution.
Fast-forward seven years and HOTWORX has now grown to over 700 open locations, with an additional 800+ franchises in the pipeline!
SocialMadeSimple was named
HOTWORX Vendor of the Year!
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to HOTWORX’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
Program Overview
SocialMadeSimple has played a pivotal role in scaling HOTWORX from just 3 to over 700 active locations, spearheading both Franchise Development campaigns and Franchisee social media programs.As the sole required social media vendor for all HOTWORX franchisees, in addition to Franchise Development, we also drive new membership sales, increase engagement, and boost brand awareness.
Franchisee Program: SocialMadeSimple’s social media program is a requirement for every active HOTWORX franchisee as outlined in their operating agreements.
Award Recognition: SocialMadeSimple was honored to receive HOTWORX’s prestigious “Vendor of the Year” award at the brand’s annual franchise convention, recognizing our continuous efforts and results-driven approach.
Franchisee Program
1.5M+
Leads
$9.86
Cost Per Lead
50%
Leads from SMS
Franchise Development Program
32K+
Leads
$15
Cost Per Lead
$1085
Cost Per Studio Acquisition
In Their Words
“Starting with three studios with a combined advertising budget of $3,400 and now scaled to the efficient management of hundreds with $200,000+ in monthly social media advertising. I’m excited for the continued growth of our brand with SocialMadeSimple by our side!”
– Kasie, Marketing Director
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