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Choosing The Best Franchise Marketing Agency
SocialMadeSimple vs. SoCi vs. Scorpion
When selecting a franchise marketing agency to work with (or any business partner), it’s best to do your research beforehand.
The last thing anyone wants to do is enter into a relationship with someone they don’t know or trust. Both the marketing agency and the client will be left disappointed and unsatisfied. So, do your due diligence and take the time to research the top franchise marketing agencies before making your decision.
To kick-start your exploration for the best franchise marketing agency, continue reading to see how SocialMadeSimple stacks up against SoCi and Scorpion Marketing. Or, skip ahead to any of the following topics we’ll be covering in this article:
Scalable Franchise Marketing Technology
Franchise brands need a scalable robust platform designed for multi-location networks. SocialModo, SocialMadeSimple’s proprietary platform, makes it simple to craft and publish authentic content, manage your calendar, engage with your customers, and much more. All from one place, across all your integrated networks. Although several options for social marketing software exist, no software can compete with everything SocialModo has to offer.
- Schedule weeks of posts in minutes
- Measure campaign performance with 24/7 analytics and reports
- Engage with messages from your social networks in one, unified inbox
- Post to Facebook, Instagram, LinkedIn, & Twitter with a single click
- A dedicated team of marketing experts to ensure it’s all running smoothly
Free Franchise Marketing Pilot Program
We get it – with any investment comes risk. How can you be certain that this will bring you the results you’re looking for? That’s why SocialMadeSimple offers a free 90-day franchise marketing pilot program: to prove to multi-location business owners that social marketing, if done correctly, can generate measurable and scalable results for their business.
The pilot is far beyond a free platform demo. Each month, SocialMadeSimple admits 3 new franchises into a free social marketing program featuring our entire franchise marketing package.
- Custom brand post published to Facebook, Instagram, LinkedIn, and Twitter (boost budget included)
- Paid social advertising campaign creation and optimization (monthly budget included)
- A dedicated Customer Success Manager to guide our team of Content Specialists and Ad Specialists
- Unlimited platform access for scheduling additional content and viewing analytics
During the 90-day franchise marketing pilot, SocialMadeSimple’s team of experts are hard at work – strategizing advertising campaigns, creating custom brand content, and everything in between (even franchise development campaigns are an option if desired). Seriously, there’s no catch.
Custom Social Media Content
Everything a franchise needs to excel on social media organically is at your fingertips with SocialMadeSimple.
Some franchise marketing agencies offer software with the tools needed to build and manage your social media.
However, very few agencies provide platform access AND a team of content specialists dedicated to creating custom posts across all of your connected networks in the same price package (hint: SocialMadeSimple does).
Looking to take an extra step in increasing your brand awareness? SocialMadeSimple’s in-house team uses its platform to automatically convert best-performing posts into data-optimized sponsored posts to reach an audience beyond your followers; also known as a boosted posts. While your organic social media content is being created, the rest of the team is working together on the paid advertising side.
Localized Paid Social Advertising
SocialMadeSimple’s hyper-targeted paid social advertising campaigns are tailored to the business’ needs. Don’t let the “paid” part scare you. All that means is there is a budget behind your ads to reach the right audience.
Through extensive strategy and collaboration, SocialMadeSimple creates, optimizes, and manages Facebook and Instagram ads to achieve your desired objective (page views, lead generation, video views, website orders, and much more). Keyword: optimize. That’s where many franchises can fail to see the results they’re looking for.
With paid social advertising, you need to continuously optimize your ads for the best results, and the best way to guarantee those results is to let a team of expert franchise marketers take the lead.
The Best Franchise Marketing Agency Is An Extension Of Your Team
What is it that really makes SocialMadeSimple stand out when it comes to providing support?
There’s no way to pick just one: unlimited email support, weekly reporting emails that are easy to understand, a dedicated client success manager that’s just one call away, and a full library of DIY resources.
Receive the support you and your franchise deserve with cutting-edge technology and a team of franchise marketing experts.
Case Studies
Honor Yoga Franchise Drives 400+ Leads Through 90-Day Social Marketing Pilot Program
Honor Yoga is a yoga studio franchise offering beginner-friendly and accessible yoga opportunities for all ages, both at the local and global levels. Let us guide you through how the Honor Yoga Franchise Marketing Pilot Program drove tangible results, for 5 locations, in the form of new members booking classes, teacher training sign-ups, & an increase in overall brand awareness!
Versa Lift Attic Storage Systems’ Social Media Advertising Campaigns Reach Over 2 Million Users on Facebook & Instagram
Versa Lift by Byers Products Group is one of the best home storage systems on the market and has been driving results with SocialMadeSimple since 2018. Check out their case study to see how SocialMadeSimple’s Social Media Advertising campaigns have reached over 2 million people.
MaidPro Franchise Uses Social Media for Recruitment To Generate 50+ Job Candidates with Facebook Ads
MaidPro, a home cleaning franchise with 200+ locations, was in need of a social media marketing strategy that could effectively build brand awareness, drive sales, & generate qualified job candidates for each location. Today, we are MaidPro’s preferred social media vendor and continue their success using social media for recruitment. Check out the case study!