Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.
Unlocking the Power of a Social Media Marketing Agency: A Guide for Franchise Decision-Makers
For franchise decision-makers in the US and Canada, partnering with a social media marketing agency, especially a Meta-certified one, can be a game-changer. This guide will explore why investing in a social media marketing agency is crucial for your franchise’s growth and how it can help you stay ahead of the competition.
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Get To Know SocialMadeSimple
Get to Know the Role of SocialMadeSimple’s Content Leads
“The biggest part of it is being that second line of defense from the content specialists, when they write their content, to when we actually schedule it out.” Watch Matt Krol, SocialMadeSimple Content Lead, and Business Development Manager, Ryan Chiasson, give a quick look into the role of SocialMadeSimple’s Content Leads!
Get to Know The SocialMadeSimple Newsletter
Ryan Chiasson, SocialMadeSimple's Business Development Manager, chats with Content Specialist, Trevor Cooper, about what you can find in the SocialMadeSimple monthly newsletter. From company updates to industry news, discount offers, and more!“The newsletter isn’t an...
SocialMadeSimple Named A Top 10 Mobile Marketing Solution Provider 2020
SocialMadeSimple Named A Top 10 Mobile Marketing Solution Provider 2020 MarTech Outlook Unveils Its Annual List of The Top 10 Mobile Marketing Solution ProvidersMarTech Outlook ranked SocialMadeSimple on its Top 10 Mobile Marketing Solution Companies - 2020 list. ...
Customer Success Stories
Franchise Marketing Pilot Program Increases Web Traffic for Children’s Learning Center Franchise by +300%
Gideon Math & Reading Center is a learning center franchise for children that provides an affordable, individualized, and self-paced approach to mastering the basics of math and reading. In April 2021, SocialMadeSimple began a 90-day Pilot Program with the goal of providing measurable results in the form of scheduled student evaluations & increased brand awareness across participating franchisees.
Social Marketing For An App Generates 45 New User Signups Per Month
SpenDebt was in search of the best marketing for an app. They need a marketing program to increase awareness & drives new users to sign up & download their app.
Senior Care Facility Uses Hyper-Targeted Social Marketing to Recruit Caregivers & Generate 300 Client Leads Per Year.
Preferred Care at Home is a national, family-run in-home care agency specializing in affordable senior care to assist with daily tasks and offer emotional and social companionship. The Senior Care Facility was in need of a strategy to build brand awareness and...
Industry Updates
Understanding Generation Z and Their Relations to Brands and Social Media
Known as Generation Z, brands worldwide are predicting them to become the “most disruptive generation ever.” With a new influential consumer segment coming, it is essential to understand who makes up Generation Z and how to pivot marketing approaches to appeal to them!
3 Tips to Keep Social Media Marketing Consistent Across Franchise Locations
Franchise social media marketing presents a unique yet challenging opportunity for business to grow their brand online. The goal is to empower franchisees to post their own location-specific content all while maintaining brand consistency. Here are 3 tips that can help your franchise succeed!
Recognizing the Value of TikTok – Crumbl Cookies
CEO & co-founder Jason McGowan of Crumbl Cookies recognized the value of TikTok early on and leveraged the potential to build its community of followers. With more than 400 locations, the brand has grown rapidly thanks to its massive social media following on TikTok, with 5.2M followers to date!
Social Marketing: How To’s
How to boost Facebook posts
Advertising on Facebook is important. Not only are your promoted posts more likely to be seen by folks who already follow you, but they are also significantly more likely to be seen by brand-new followers. You will also see an increase in interaction with your posts and a spike in people following your calls to action, whether that be sharing your content, checking out your website, or buying your products.
How to increase Facebook engagement
Increasing engagement with your Facebook audience is simple with our guide
How to Make Unique Instagram Highlight Covers (For Free!)
Here at SocialMadeSimple, we love Instagram. Especially Insta stories: creating them, curating them, and featuring them right on our profile. Not only are these Highlights visually appealing, they actually drive traffic to our website and increase sales. Creating beautifully branded and uniform Highlight Covers is an easy and free way to do this.
Social Marketing: Best Practices
The Franchise Checklist to Prepare Your Website for Facebook Ad Traffic
It’s common to believe that running web traffic ad campaigns is all about ad creative, ad copy, and targeting. There are several optimizations to consider before those ads go live. That’s why we’ve put together the checklist every franchise needs to get ready for incoming Facebook ad traffic!
8 Digital Marketing Trends to Watch In 2022
Did you know 54% of the world’s population actively uses social media? Social media is constantly evolving and trends could change in the blink of an eye, so we’ve put together an article guiding you through 8 key digital marketing trends to watch in 2022 – From social commerce to video content & more.
8+ Tips to Planning a Facebook Ad Campaign for the Holidays
The holiday season is known for being a chaotic time for businesses, which is why the early fall is the perfect time to start planning a Facebook ad campaign for the holidays, build brand awareness, and create demand. Here are 8+ tips that many businesses tend to miss (including your competitors)!
Business Best Practices
Success Through Partnerships with Major Real Estate Associations
JustListed.Social (JLS) Product Specialist, Dan Black, gives an inside look into some of our partnerships with major real estate associations. From the California Association of Realtors (CAR) to Florida Realtors (FR), New York State Association of Realtors (NYSAR), and more, learn how we work together to build success around social media marketing for real estate!
Improving Remote Company Culture 101: Employee Recognition
“You can have all the technology & perks in the world but at the end of the day, if your employees don’t know that they’re appreciated or you don’t make it known, it doesn’t send a good message.” Learn from our HR Generalist, Smily Sharma, about our new performance management system & what key areas of your business to focus on to achieve the ideal remote company culture.
Organic vs. Paid Social Media: Why You Need Both to Get Customers
A word of advice to businesses from our marketing manager! SocialMadeSimple’s marketing manager, Taylor Sack, simplifies the differences between organic vs. paid social media marketing, the unique value that each bring for your business, and the reason why you need both strategies to drive REAL results.
The SocialMadeSimple Show
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