Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.
LinkedIn’s Full-Screen Vertical Video Rollout: What Franchise Marketers Need to Know
In a move that further signals the rise of short-form video across all platforms, LinkedIn has officially begun rolling out full-screen vertical video formats on desktop. This update positions LinkedIn as a more dynamic, video-forward platform—moving beyond static...
Explore By Topic
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Get To Know SocialMadeSimple
SocialMadeSimple Ranked on the 2020 Inc. 5000 List
SocialMadeSimple Ranked on the 2020 Inc. 5000 List Inc. Magazine Unveils Its Annual List of America's Fastest-Growing Private Companies--the Inc. 5000 Needham, MA (PRWEB) August 14, 2020 - Inc. magazine ranked SocialMadeSimple as 3,943 on its annual Inc. 5000 list,...
Thoughts From an Intern: What Makes SocialMadeSimple Such a Unique Company
I may never work in the digital marketing space again, who knows what the future has in store for me. But one thing I can say for certain is that whether you’re a small startup business just trying to hit the ground running, or an established franchise with deep roots in your industry, these are the right people to get into business with because they genuinely care about the success of their colleagues and clients.
Adapting to COVID-19 with David Black
Listen to David Black, CEO, discuss how the SocialMadeSimple team quickly and successfully adapted to COVID-19 without missing a beat. "I honestly don’t think we missed a beat!" We made a decision in ten minutes. We just had a quick chat, I pretty quickly brought it...
Customer Success Stories
Fitness Franchise Marketing Case Study
A popular fitness franchise came to SocialMadeSimple in 2017 with no social media presence & fewer than 10 locations. Today, the franchise has expanded to over 150 locations across the nation + another 400 studios in the pipeline. Download the full case study to see the results driven by this franchise through our franchisee strategy and franchise development strategy!
HOTWORX Testimonial for SocialMadeSimple
"With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to grow, we...
Using Spanish Facebook ads to drive mortgage leads
The Client: Martin Alvarado Business Industry: Mortgage Lender The Primary Challenge: Martin hoped to connect with people in his local area who were interested in purchasing a home for the first time, and spread awareness of his team as a mortgage resource to the...
Industry Updates
What Even Is TikTok?
by Connor Hickey An Overview So frequently mentioned, yet so little understood, TikTok, the newest and hottest social media platform, has exploded onto the digital scene, quickly becoming one of the world’s most downloaded apps in just a couple of short years....
Artificial Intelligence Is Driving Creativity In Marketing
It’s no secret that the artificial intelligence revolution is only beginning. Learn how A.I. is changing the marketing world. Step-up your marketing game with valuable tools, like image recognition technology, post engagement monitoring, website analytics, and more.
Video Marketing in 2020
Video marketing has always been an important component of any large marketing or advertising campaign. Most social networks offer many different elements across one singular platform (Newsfeed posts, Stories, Direct messages, Ads, etc.). But with every new component...
Social Marketing: How To’s
How to Use a Call-to-Action button on Your Facebook Page
The New Year is right around the corner and we bet you have a bunch of goals for your business that are high on your list of priorities to achieve in 2016! Social media has quickly become the marketplace for small businesses to directly target and conduct business with consumers. As a result, Facebook is consistently releasing updates that make it easier for customers to either communicate with businesses or purchase goods/services directly from a company’s Facebook page. More specifically, one of these updates should be an essential part of your Facebook strategy.
Facebook Lead Ads – Exploring Facebook’s Powerful New Tool
Two clicks are all that’s between you and your customers, thanks to Facebook’s new Lead Ads! Just last week Facebook announced that it has finally rolled out its long awaited feature, one that businesses all over the internet are salivating over. So, let’s dive into the details and see just how this new ad product will impact your business.
Measuring Your Social Media ROI
Social media can be a goldmine for your business, but sometimes finding a path to success can be filled with roadblocks and detours. So, which strategy delivers the best ROI and how can your business profit from its presence on social media? There’s really no clear answer to this question. All you can do is identify your specific social media goals and track results to ensure you are achieving them.
Social Marketing: Best Practices
When Should I Use Detailed Targeting Expansion?
When should I use detailed targeting expansion? What is it? Do I really need it? Veronica Jackson, Director of Client Services, guides us through best practices when it comes to targeting ads past your defined audience on Facebook using detailed targeting expansion!
Your Guide to Facebook Special Ad Categories
Take a peek at one of our team Facebook ads training sessions to learn the ins & outs of Facebook's special ad categories. Director of Client Services, Veronica Jackson, breaks down what the categories are, Facebook's limitations, & tips you can't miss! There...
4 Layers of Instagram Funnels
What are Instagram funnels? Originally designed by S.T. Elmo Lewis way, way back in 1891, the funnel concept was made to highlight the thoughts of potential customers. Descending through four layers, each one filtering out individuals, until the ones who remain are most likely to take action on the ad. Today, we at SocialMadeSimple are going to help you apply it to Instagram.
Business Best Practices
Do I Really Need Social Media For SEO?
Social media is an often overlooked and undervalued avenue for increasing traffic to your website for your business. But the right social media plan can drastically increase your search engine optimization. Learn how social media relates to search engine optimization.
Does My Business Need Social Media and How Often Should I Post?
Whether you like it or not, social media is the current landscape where the majority of the population wants to spend their free time. As a business owner, it is your obligation, to yourself and to your employees, to make social media a priority.
Does My Health Care Business Need Social Media?
If you’re in the health care industry and you’re trying to decide if it’s worth investing time and resources into developing a social presence, the answer is simple: YES. Check out our post for tips, tricks, and recommendations on how to start…
The SocialMadeSimple Show
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.