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Fitness Franchise Grows From 10 to 600+ Fitness Studio Locations

Fitness Franchise Case Study
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The client is a popular fitness franchise came to SocialMadeSimple with no social media presence & fewer than 10 locations.

Today, the franchise has expanded to over 600 locations across the nation & another 1,000+ fitness studios in the pipeline.


Memberships Leads Generated By SMS

Total Leads Generated (Million)

Total Impressions Generated (Billion)

Membership Cost Per Lead

The Challenge

New Memberships

Identify the unique stages of franchise locations and design stage-by-stage strategies to gain momentum, build awareness and drive membership sales immediately upon opening.

Franchise Development

Provide the client with a consistent, high-volume flow of financially qualified leads to ensure their sales teams have enough leads to maintain a sub $60 CPL and sub $5,000 cost per acquisition.

Our Solution

Franchisee Program

Acquire customers by driving membership sales for all franchisees at each stage of their journey.

Franchisor Program

Acquire franchisees by providing the client with a consistent, high-volume flow of financially qualified franchisee leads.

Franchisee Strategy

The client needed a comprehensive social marketing program that, above all else, provided measurable results that impact the bottom line.

SocialMadeSimple executes high-performing campaigns by doing the following:

  • Blending data-backed strategy around location stages.
  • Reaching the brand’s marketing persona.
  • Delivering world-class creative.

Targeting A Persona

  • Hyper-local targeting surrounding the gym locations.
  • Consumers with an interest in fitness & lead a healthy lifestyle.
  • Ages 25 – 30.
  • Primarily female members.
fitness franchise ads

Franchise Development Strategy

SocialMadeSimple produces leads qualified to purchase and operate new fitness franchise studios both domestically and in select international markets.

These strategic campaigns are executed by serving optimized ads on Facebook and Instagram.


Remarketing & Lead Distribution

Through automation and integrations, our campaigns remarket to the right audience while routing leads to the correct team internally. 

fitness franchise facebook ad

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With SocialModo, SocialMadeSimple’s proprietary platform, the fitness franchise has the ability to view and manage editorial calendars, campaign stats, aggregated messages across all networks, and much more.

fred fire

Detailed Reporting

 The fitness franchise receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Social Networks

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content Weeks In Advance

We send bi-weekly emails to the client for feedback and revisions.

Where Are We Now?

  • SocialMadeSimple’s franchisee program is a requirement for every active franchisee as part of their operating agreement.


  • SocialMadeSimple was awarded The Vendor of the Year Award at the brand’s annual franchise convention.


  • SocialMadeSimple acquired a master franchisee in Australia, opening the brand to a new continent!

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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