Become Our Next Success Story
Fitness Franchise Grows From 10 to 600+ Fitness Studio Locations
Fitness Franchise Case Study View Full Case StudyThe client is a popular fitness franchise came to SocialMadeSimple with no social media presence & fewer than 10 locations.
Today, the franchise has expanded to over 340 locations across the nation & another 500+ fitness studios in the pipeline.
%
Memberships Leads Generated By SMS
Total Leads Generated
Total Impressions Generated
Membership Cost Per Lead
The Challenge
New Memberships
Identify the unique stages of franchise locations and design stage-by-stage strategies to gain momentum, build awareness and drive membership sales immediately upon opening.
Franchise Development
Provide the client with a consistent, high-volume flow of financially qualified leads to ensure their sales teams have enough leads to maintain a sub $60 CPL and sub $5,000 cost per acquisition.
Our Solution
Franchisee Program
Acquire customers by driving membership sales for all franchisees at each stage of their journey.
Franchisor Program
Acquire franchisees by providing the client with a consistent, high-volume flow of financially qualified franchisee leads.
Franchisee Strategy
The client needed a comprehensive social marketing program that, above all else, provided measurable results that impact the bottom line.
SocialMadeSimple executes high-performing campaigns by doing the following:
- Blending data-backed strategy around location stages.
- Reaching the brand’s marketing persona.
- Delivering world-class creative.
Targeting A Persona
- Hyper-local targeting surrounding the gym locations.
- Consumers with an interest in fitness & lead a healthy lifestyle.
- Ages 25 – 30.
- Primarily female members.
Franchise Development Strategy
SocialMadeSimple produces leads qualified to purchase and operate new fitness franchise studios both domestically and in select international markets.
These strategic campaigns are executed by serving optimized ads on Facebook and Instagram.
Remarketing & Lead Distribution
Through automation and integrations, our campaigns remarket to the right audience while routing leads to the correct team internally.
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SocialModo
With SocialModo, SocialMadeSimple’s proprietary platform, the fitness franchise has the ability to view and manage editorial calendars, campaign stats, aggregated messages across all networks, and much more.
Detailed Reporting
The fitness franchise receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Social Networks
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content Weeks In Advance
We send bi-weekly emails to the client for feedback and revisions.
Where Are We Now?
- SocialMadeSimple’s franchisee program is a requirement for every active franchisee as part of their operating agreement.
- SocialMadeSimple was awarded The Vendor of the Year Award at the brand’s annual franchise convention.
- SocialMadeSimple acquired a master franchisee in Australia, opening the brand to a new continent!
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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