Case Study
Signal Health Group
Franchise Marketing Pilot
How SocialMadeSimple generated new customer leads for Signal Health Group.
5
Locations Participated
90
Days in Pilot
30
Total Leads
Signal Health Group provides quality and reliable health care services for people that want to stay in there homes.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, encourage engagement, and drive new business.
Participating Locations:
Arizona • Dallas • Oakland • Georgia • Minnesota
Content Posts
90-Day Results
210K+
Impressions
121K+
Reach
1.5K+
244
Posts Published
Strategy Implementation
We posted 3x per week to each Signal Health Group location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness and engagement.
• Brand Voice: Position Signal Health as an expert in their industry while using compassionate language to build trust.
• Categories: Posts include customer testimonials, services offered , FAQs, tips, and more.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
Lead Generation Ads
90-Day Results
250K+
Impressions
140K+
Reach
3.9K+
Engagements
30
Leads
Strategy Implementation
To build an engaged audience and generate potential customers, we implemented a combined campaign strategy of Meta Page Likes and Lead Generation ads.
In month one, we allocated a budget of 35% to Page Likes campaigns and 65% to Lead Generation campaigns.
In month two, we turned off page likes and focused 100% of the budget on lead generation campaigns.
Targeting
• Location-Based
• Demographic: “Adult children” (the children of the seniors who would be receiving care)
• Retargeting: Engaged users
• Ages: 25-65+
Lead Generation Forms
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Signal Health Group’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, Signal Health Group franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Signal Health Group franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Signal Health Group’s Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.